时事阅读Alibaba's crisis offers sobering lesson for foreign firms in China  高三一轮复习.docx

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1、AlibabascrisisofferssoberinglessonforforeignfirmsinChinaThereisnobetterphrasetodescribe（whatChinase-commercegiantAlibabaGroupisgoingthrough）thanapopularChineseidiom:Misfortunesnevercomealone.Formonths,theHangzhou-basedcompanyhadbeenunderintensescrutinyfromChineseregulatorsoveritsproblematicbusinessp

2、ractices.Thenadesperatepleaforjusticefromafemaleemployee,whoaccusedhermanagerofrape,onceagaindraggedthecompanyintoafirestorm.Itremainstobeseen(wherethecaseisheadedandhowitwillimpactAlibaba）,butthelatestscandal,coupledwiththerecentregulatoryscrutiny,hasclearlyposed（whatcouldbeoneofthebiggestcrisesfor

3、thee-commercebehemoth）sinceitsfoundingin1999.Itisalsoclear（thatthecompanyssacredstatusthroughoutcorporateChinaiscollapsing）,（asthepublicsidolizationofthecompanyquicklyturnsintoskepticismandscrutiny）.Forothercompanies,especiallyforeignbusinessesoperatinginChina,Alibabascrisisisnotatheatricalshow（that

4、theycanenjoyonthesidelines）.Instead,thisshouldbeasoberinglessonabout（whatnottodoinarapidlychangingChinesemarket）.AlibabascrisisbothinthelatestscandalanditsregulatorytroublesreflectedchangesintheChinesemarket,（whereregulatorycrackdownonunfairbusinesspracticeswillonlyintensifyandconsumerexpectationfor

5、corporationsfarexceedsitscapitalsuccess）.(AsChinasinternetmarketaswellasitsconsumersmatures),thedays(whenChineseconsumersareeasilyimpressedbyacorporationsscaleandsuccessandblindlyidolizeabrand)haveevidentlycometoanend.Today,Chineseconsumersincreasinglyjudgebrandsnotonlyovertheirbusinessesandservices

6、butalsotheirpositiveroleinthesociety.Morethanever,Chineseconsumersdemandtheirrightsandvaluestoberespectedbybusinesses.ThatshiftshouldbecrystalclearforallbusinessesinChina,includingmultinationals,(someofwhichhaverunintoserioustroubleintheChinesemarketrecently).Itisignoranceofsuchashiftthatcausedtroub

7、lesforsomeofthesecompanies,suchasTesla,(whichdrewfiercebacklashoveritshandlingofaconsumerscomplaints).TheproblemforsomeotherforeigncompaniessuchasH&Maremuchmoreserious.InH&Mscase,bybanningcottonfromChinasXinjiangregionatthebehestofforeignpoliticians,thecompanywasnotonlyignorantoftheshiftintheChinese

8、marketbutalsoarrogantenoughtothink(thatitcandisrespectChineseconsumersandkeepmakingmoneyinChina).UnderstandingthemarketandconsumersshouldbethetoppriorityofanysuccessfulbusinessnotonlyinChinabutaroundtheworld.Abidingbythelawsandregulationsandrespectingconsumersrightsandvaluesshouldalsobethemostimport

9、antthingforcompanieswherevertheyoperate.Ifforeigncompaniescanfocusonthat,theyarenotonlywelcome,butwillalsobesuccessfulintheChinesemarket.1. sober 使清醒 sobering 令人清醒的，发人深省的2. intense 强烈的，紧密的3. regulatory scrutiny 行政监管4. plea 请求5. accuse 起诉，控告 6. behemoth 巨大的 7. sacred 神圣的 8. idolization o偶像化，盲目崇拜9. ex

10、ceed 超过10. backlash 反冲，抵制 boycott11. behest 要求12. arrogant 自大的，傲慢的13. priority 特权14. abide 遵守1. Apart from the regulator scrutiny, what caused the Alibabas trouble? A. a plea from a female employee B. its problematic business practices C. its ignorance and arrogance D. its disrespect to its customer

11、s2. According to the author, what attitude should other companies hold to the Alibabas lesson? A. they should enjoy on the sidelines. B. they should learn a lesson and be sorbed C. put criticism on it D. should ignore the rapid change in Chinese market3. What is the changes happening in the Chinese

12、market? 4. What will the consumers put into consideration when judging a brands? a. b. c. 5. whats the opinion of the author for the success of a company in the new period? 阿里巴巴危机给在华外国公司提供了发人深省的教训对于中国电商巨头阿里现在的处境，用广为流行的中国成语“祸不单行”一词来形容再合适不过了。几个月来，总部位于杭州的阿里因商业不当操作受到了中国监管机构的严格审查。随后，阿里女员工指控其领导性侵，不顾一切伸张正义

13、，将公司再次推向了风口浪尖。目前尚不清楚事态将会如何发展，以及对阿里将会造成多大影响，但最新的丑闻再加上监管审查显然让这家电商巨头陷入了其中一场自1999年成立以来最大的危机当中。很明显，该公司在整个中国企业界的神圣地位也正在崩塌，公众对公司的崇拜也很快变成了怀疑和审查。对于其他公司，尤其是在中国的外企来说，阿里的危机不是它们在一旁欣赏的戏剧表演；相反，这应该是一个发人深省的教训，让他们知道在快速变化的中国市场中哪些事情是不该做的。阿里的丑闻以及政府对其的监管反映了中国市场的变化，政府对不当商业行为的打压只会加剧，消费者对企业的期待远远超过其自身资本的壮大。由于中国互联网市场和消费者日益成熟，

14、中国消费者容易惊叹于企业的规模和成功，盲目崇拜一个品牌的时代显然已经一去不复返了。现在的消费者不仅会根据业务和服务对品牌定位，也会考虑一个品牌在社会中是否传达了积极的影响。中国消费者比以往任何时候都更需要企业尊重他们的权利和价值观。包括一些最近在中国市场遇到严重麻烦的跨国公司在内，所有在中国发展的企业都应该对这一转变十分清楚。而正是一些公司忽视这一转变才给其自身带来了麻烦，例如特斯拉因对顾客投诉不当处理而遭受了强烈的抵制。而H&M等其他一些外国公司的问题要严重得多。在外国政客的要求下，H&M禁用中国新疆的棉花，这表明该公司不仅对中国市场的转变一无所知，而且还傲慢地认为它可以在不尊重中国消费者的情况下继续在中国捞钱。不管是在中国，还是在全世界，了解市场和消费者应该是任何成功企业的首要任务。无论企业走到哪里，都应该遵守法律法规，尊重消费者的权利和价值观。如果外企能够抓住这一点，它们不仅会在中国受到欢迎，而且还会取得成功。