The Hidden Power of Smiling.pdf

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1、Ron Gutman: The Hidden Power of the Smile Introducing speaker: Its my pleasure to introduce the next keynote speaker, Ron Gutman who is the founder and CEO of HealthTap. But besides being a successful serial entrepreneur, hes going to share with us today one of his TED talks which is on the power of

2、 smiling. So with that, Ron Gutman. Ron Gutman Founder and CEO, HealthTap Good afternoon. I was trying for that with the mission of waking you up after lunch and everything. So Ill try to do that but Im sure that everyone else talked Steve Jobs, Ill just say a couple of words. I had the huge honor t

3、o be a part of the Stanford Class of 2005 grad school actually. For those of you who have seen the amazing commencement ceremony speech that Steve gave in our graduation, if you didnt see it, I encourage you to go either on T or just on YouTube and watch the talk. It was unbelievable. And the two th

4、ings that resonated with me more than anything else is how we ended this talk and he said anyone knows what he said? Stay Hungry, Stay Foolish. So thats my tribute to Steve. Today I will talk about an interesting and untapped power that I want to leave you guys with after this talk, that will help y

5、ou achieve many things that you want to achieve. And Ill tell you my story. And my story started when I was a little kid. I always wanted to be a Superman. I wanted to save the world. I wanted to make everyone happy. But I knew that I need superpowers in order to accomplish my dream. In order to fin

6、d this superpower, I used to look for intergalactic objects from planet Krypton which was a lot of fun but really didnt yield much result. When I grew up, I decided, instead, of looking into science-fiction, going to look into a little bit more serious science. And also, another thing that was impor

7、tant for me is go and learn from people. So I said, How can I find the power that I need in order to change the world? How do I find the power that I need in order to transform things in the way that will be meaningful? I thought that one of the best ways to doing this was to actually travel, was to

8、 actually meet people where they are, and see how they transform things and learn something from them, live with them, get inspired by them and do the things that I wanted to do. I actually started my journey with a very fascinating study, a UC Berkeley 30-year longitudinal study that looked in the

9、pictures of students in their yearbook. And then these researchers actually followed these students for 30 years throughout their lives. The amazing thing about this study was that by measuring the students smiles in the yearbook, the researchers were able to predict how long lasting and fulfilling

10、a subjects marriage will be, how well she would score on standardized tests of well-being and how inspiring she would be to others. And these are real studies, this is a very serious study. You can find it at UC Berkeley study. Im happy to share it with you. So you want to be a leader, you want to c

11、hange the world, you want to be inspiring to others, smiling can help. In another year book, I found this picture. When I first saw Barry Obamas picture, I was convinced that his superpowers came from his super collar. But now I know it was all in his smile. Another very interesting study, a Wayne S

12、tate University 2010 study that looked into pictures of baseball cards of Major League players. This was the 1950s cards. By looking at the span of the players smile researchers were able to predict the span of their life. Players that didnt smile in their cards lived an average of about 72.9 years

13、whereas players with beaming smile lived an average of almost 80 years. This is a serious study. Smiling is very universal. Its something that is not only thing that is common here in the US and studies here in this country. Actually traveling around the world and researching smiling I realized that

14、 one of the most renowned researchers on facial expression Paul Ekman conducted a very fascinating study about smiling in Papua New Guinea. And the reason the Papua New Guinea is very interesting in the smile is not only because Paul Ekman was an adventurous guy and loved adventurous travel and he t

15、raveled around the world to meet people, understand them really well, but because the people that he researched in Papua New Guinea, the Fore people, the members of the Fore tribe were completely disconnected from what we know as Western cultures as our culture or even Eastern cultures. So theyre co

16、mpletely disconnected. In fact, the Fore tribe is pretty well known for the unusual cannibalism rituals. What Paul Ekman discovered is that the Fore people attribute smiles to situation the same way you and I would. So theres something in smiling that goes beyond something cultural. It goes beyond s

17、omething that we get used to and learn throughout our life. It has to do with us as human beings. So from Hollywood right from Papua New Guinea to Hollywood all the way to Beijing, we smile often and we attribute smile to situation that makes us happy. But with a little bit different how many of you

18、 know the emoticon on the upper left side of the screen? Do you know it? Have you seen it before? Where have you seen it? No one! All right, go ahead. Right. Korean website, Japanese website these are the emoticons of smiling, right? They did not exactly the same thing but as you can see, one of the

19、m which is the one that was the Korean one or Japanese one is actually focused on the eyes, because when you talk with Japanese people, you see how they smile, the focus is on the eyes. Whereas in Western cultures you will see more focus on the mouth in smiling. So its a little bit different but in

20、essence its very similar. How many people here use emoticons just in emails and IAMs and stuff like that, its pretty useful. So theres a guy at Carnegie Mellon that claimed that he invented emoticons in I think it was 1982 or something like that. But doing research I actually found a magazine - a hu

21、mor magazine called Puck from 1881 that actually used emoticons like as you see here to denote joy and that was a character. So using smile, using the notions of smile to express joy and satisfaction was there way before computers and way before iPhones. How many people in this room smile more than

22、20 times per day? Raise your hand if you do. Cool! How many people in this room smile fewer than five times per day? Raise your hand if you do. You dont you cant admit it, right? Outside of this room more than a third of us smile more than 20 times per day whereas less than 14% of us smile less than

23、 five. In fact, those with the most amazing superpowers are anyone knows? Children, who smile as often as 400 times per day. And this is pretty amazing. What happens to us since we were children all the way to the time that we grow up that we go from smiling 400 times per day to smiling maybe 20 or

24、25 times per day is an interesting thing to think about. But the children it brings me back to the origin. So using 3D ultrasound technology we can actually see that babies appear to smile even before theyre born in the womb. When theyre born, babies continue to smile initially most in their sleep.

25、And researchers found that even blind baby smiles to the sound of the human voice. So theres something smiling that is innate in us. Its not only cultural, its not only human, it actually starts way before we were born and goes with us throughout our life. Its very very powerful. How many of you guy

26、s recognize this? Right, so children are very effective in using smile, they learn very early on that if they smile at us we get very happy and we get very excited about, right? So they try an experiment with it all the time. And then they use it very very powerfully. So what is she about to do, rig

27、ht? But youre not angry at her, right? Because she is like shes going to do something you know but she doesnt really mean it. Or she wants just a little bit of attention, right? So we forgive her because she smiles and thats very powerful. So I like running, I run every day. And a little bit more th

28、an a year ago, I trained for a marathon and in one of these long runs that they had in the weekend, I realized that after about an hour and a half of running when things started to become a little bit more difficult and then I had this like thought about something that made me happy. So I smiled, an

29、d all of a sudden I felt better physically, which is kind of interesting, I thought it was really interesting. And then I kept running and then I had another thought. And although I was quite tired, I also got a boost of energy out of nowhere. And I thought thats really interesting, let me see if I

30、can just try to do it without the reason, without having a great thought, just smile like this, would it make me feel better? And strangely enough it did. And I thought to myself, wow thats interesting. Why does this happen? And I went and did research. And lo and behold, I found something really re

31、ally interesting. You guys probably know this guy Charles Darwin, but you know Darwin from a different context, right? The Theory of Evolution, The Origin of Species but beyond writing about the Origin of Species, Darwin also 有缘学习更多+ 谓y g d 3 0 7 6 考证资料 wrote the facial feedback response theory. His

32、 theory states that the act of smiling itself actually makes us feel better rather than smiling being merely a result of feeling good. And thats quite astonishing. Think about it in your own life. If you can induce a smile and actually feel better, but just inducing a smile, wouldnt it be revolution

33、ary? Wouldnt you be able to use it in moments that you actually need a boost of energy by just focusing on the moment and smiling? So that was a theory in Darwins world but interestingly enough, it was approved by a lot of great science more recently. So theres some great research that was done in G

34、ermany in Echnische University where basically the researchers injected botox to suppress smiling muscles. So once you inject botox into these muscles, you can actually not smile anymore, right? So what they did is they showed this subject a picture that made them smile before they injected botox an

35、d so they used fMRI imaging in order to test the brain activity in the frontal lobe, in the reward area of the brain. And they realized that before they injected botox, actually these areas in the frontal lobe lighted up. And after they injected botox and showed people the same images and they could

36、nt smile anymore. All of a sudden these areas were not active, which is very fascinating. Once again what causes our brain to have more activity in the frontal lobe and make the reward mechanism light up is the act of smiling itself, which is super interesting. One smile is as stimulating to our bra

37、in as eating how many bars of chocolate? 2000 bars of chocolate! And this is pretty amazing. This is actually a British study that found and actually again by just looking at the images of the brain when eating chocolate that its as stimulating to smile once as eating 2000 bars of chocolate. In fact

38、, the same study actually showed that one smile is equal to receiving up to 16,000 pounds sterling in cash. Thats like 25 grand a smile, its not bad. And think about it this way, 25,000 times 400 but quite a few kids out there feel like Warren Buffett every day. And unlike chocolate, smiling can act

39、ually make us healthier. Smiling actually reduces the level of stress enhancing hormones that cortisol, adrenaline and dopamine, increases the level of mood-enhancing hormones endorphins and also reduces blood pressure. So this is actually good for you rather than chocolate. If thats not enough, the

40、res another research that was done in Penn State University that shows that smiling doesnt only make you look more likeable and courteous, it actually makes you look more competent. And thats once again, if youre looking for a superpower, a very simple one that you can employ in your own life on a d

41、aily basis, that will not only make you feel better, look better but also make you look more competent, which is very interesting, its not something that is intruding for us but was proven by science, smiling can help. We know that were talking were in a CEO summit and we need to talk about business

42、 a little bit. I was asked to actually tie it back to business. So Ill share with you some more studies that actually if you want to learn more about smiling and hear more about these things, theres the TED Talk that I gave a few months ago at TED. But there is also the folks from TED asked me to ac

43、tually write a book and theyre going to publish it a few months from now about smiling. Theres a lot more research that s coming out on that. So I will share with you some of the things thats coming up in the book. And one of them is tied back to business. So I thought its appropriate in a CEO summi

44、t. So they actually conducted research with waitresses in a restaurant and they controlled for whether the waitresses smiled or didnt smile. And they realized that the tips went up about 40% when the waitresses only smiled. And that was the only thing that changed. And more than that, theres another

45、 study that showed that it was enough not even to smile, just to put a little smiley face at the end of the check, you saw some of these before, right? It actually caused you to give a bigger tip. And thats interesting. Another thing that is very interesting, again tying back to business to my own e

46、xperiences, in the company that we founded, thats called HealthTap where we are focusing on answering peoples questions, health questions by a network of 5,500 physicians. We actually decided to focus on smile as a differentiating factor. And why were doing that? I grew up among physicians, I got ma

47、rried to a doctor. And I realized over time that healthcare has two components. One of them is health and the other one is care. Something you forget about that, but the doctors that we like most, the doctor that we want to go back to are the ones that really care. The ones that reassure us, the one

48、s who smile. So when we decided what would be the symbol for the company, we decided that the smile is very central to this symbol. So we took a town operator, gave him a good smile and we called him Dr. Happy because he has a role. But so this is Dr. Happy and he smiles. But how do we know his smil

49、e is real or fake? This is a very interesting question that was asked all the way back to Guillaume Duchenne whos a French neurologist that Charles Darwin actually quoted in his studies. What Guillaume Duchenne did and he created this notion thats called Duchenne smile which is like the genuine big real smile. 有缘学习更多+ 谓y g d 3 0 7 6 考证资料