战略管理(20页).doc

《战略管理(20页).doc》由会员分享，可在线阅读，更多相关《战略管理(20页).doc（20页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、-战略管理-第 20 页姓名：魏刚 班级：08级信管01班 学号：0820170125Chapter1 exercise and test一、TRUE/FALSE:1.The effect of globalization on Boeing is only negative and is due solely to direct competition with European-based competitor Airbus. FALSE2.One way to evaluate if Airbus had achieved above average returns would be t

2、o compare stock market returns against those of Boeing. FALSE3.Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy. TRUE4.Alligator Enterprises has earned above-average returns since its founding five years ago. Since no other firm has c

3、hallenged Alligator in its particular market niche, the firm!s owners can feel secure that Alligator has established a competitive advantage. FALSE5. The goal of strategic management is to develop a competitive advantage that is permanently sustainable. TRUE6. Risk in terms of financial returns refl

4、ects an investors uncertainty about economic gains that will result from a particular investment. TRUE7. Average returns are returns in excess of what an investor expects to earn from other investments with a similar amount of risk. FALSE8. Returns can only be measured in accounting terms. FALSE9. I

5、f a firm can earn at least average returns it will be able to survive. FALSE10. Economies of scale and huge advertising budgets are just as effective in the new competitive landscape as they were in the past, but they must be reinforced by strategic flexibility. TRUE11. Wal-Mart is trying to achieve

6、 a boundaryless retailing empire by implementing global pricing, sourcing, and logistics. FALSE12. It is still possible for a firm to escape the demands of globalization by operating solely in its domestic market. FALSE13. The rate of technology diffusion has been steadily increasing over the last t

7、wo decades. TRUE14. A created a competitive advantage and an entirely new industry by making use ofdisruptive technology. TRUE15. Examples of incremental innovations include iPods, PDAs, WiFi, and web browser software. TRUE16. The value of patents on inventions is increasing because of the competiti

8、ve edge organizations gain by constant innovation and creation of new products. FALSE17. Developed countries still have major advantages in information technology over developing countries because of the significant cost of the infrastructure needed for computing power. TRUE18. Tangible assets, such

9、 as land and capital equipment, are losing their value as sources of competitive advantage in comparison to intangible assets. FALSE19. The new CEO of Opacity Enterprises is determined to make the long-established firm strategically FALSE20. One capability characteristic of a firm with strategic fle

10、xibility is effective management information systems. TRUE21. The I/O (industrial organization) model assumes that a firms unique resources and capabilities are its main source of above-average returns. TRUE22. The CEO of Twin Spires, Inc., is emotionally and intellectually committed to using the re

11、sources of the firm to serve the needs of the natural gardening community by providing rare and native plants to individuals and nurseries around the United States. This commitment has carried the CEO through long periods of below average returns on investment. The perspective of the CEO of Twin Spi

12、res is consistent with the assumptions of the industrial organizational (I/O) model. TRUE23. Because of its growth, Netflix operates in a turbulent competitive environment, whereas Blockbuster does not. FALSE24. Five forces model suggests that firms should target the industry with the highest potent

13、ial for aboveaverage returns and then implement either a cost-leadership strategy or a differentiation strategy. TRUE25. The uniqueness of a firms resources and capabilities is the basis for a firms strategy and determines its ability to earn above-average returns under the I/O view. TRUE26. Core co

14、mpetencies can be formed only around production or service-provision activities of the firm rather than in support activities such as accounting and marketing. TRUE27. The resource-based model assumes that if firms have resources that are rare or costly to imitate, this is sufficient to form a basis

15、 for competitive advantage. FALSE28. Resources are considered rare when they have no structural equivalent. FALSE29. The assumptions of the industrial organizational model and the resource-based model arecontradictory. Therefore, organizational strategists must choose one or the other model as the b

16、asis for developing a strategic plan. FALSE30. An effective vision statement will specify the market to be served. TRUE31. Organizational mission statements typically do not include statements about profitability and earning above-average returns. FALSE32. Organizational vision and mission serve as

17、emotional tools for the firm, and, as such, have little impact on firm performance.FALSE33. Organizational stakeholders are the firms internal resources, capabilities, and core competencies that are used to accomplish what may at first appear to be unattainable goals in the competitive environment.

18、TRUE34. Shareholders are satisfied when return on investment has been maximized. FALSE35. The needs and desires of organizational stakeholders are inherently contradictory. TRUE36. Relative power is the most critical criteria for prioritizing the demands of stakeholders. FALSE37. Hourly workers on t

19、he production line of a chicken-processing plant are considered organizational stakeholders. FALSE38. Customers, suppliers, unions, and local governments are examples of capital market stakeholders. FALSE39. When the firm earns lower-than-average returns, the highest priority is given to satisfying

20、the needs of capital market stakeholders over the needs of product market and organizational shareholders.TRUE40. Six years ago, Colette Smith founded a successful catering company that specializes in providing a wide assortment of miniature cheesecakes for corporate and social events. Although Ms.

21、Smith is no longer active in the actual production of the cheesecakes, she continues as president of the catering company. Ms. Smith could be considered a strategic leader of this firm. TRUE41. Organizational culture refers to the core values shared by the firms top-level managers but not necessaril

22、y accepted by lower-level employees who are often transitory and not committed to theorganization. FALSE42. Although organizational cultures vary considerably, one cannot make an objective judgment that some organizational cultures are more or less functional than others. TRUE43. An intelligent, ana

23、lytical individual who requires large amounts of concrete and precise data and a predictable environment in order to make a decision is probably poorly suited to being a strategic leader. FALSE44. Implementation of an organizational strategy is addressed once the strategy has been finalized.TRUE45.

24、Corporate-level strategy in a diversified organization requires a common business strategy for each component business. TRUE46. An organizations willingness to tolerate or encourage unethical behavior is a reflection of its core values. FALSE二、MULTIPLE CHOICE1. A firm has achieved _ when it successf

25、ully formulates and implements a value-creating strategy. Aa. strategic competitivenessb. a permanently sustainable competitive advantagec. substantial returnsd. legal and ethical core values2. A competitive advantage:Aa. can be permanent if the firm has successfully implemented the strategic manage

26、mentprocess.b. entails reducing investors risk to near zero.c. can be identified only if it has been unsuccessfully challenged by competitors.d. exists when competing firms are unable to find investors.3. Above-average returns are:Da. higher profits than the firm earned last year.b. higher profits t

27、han the industry averaged over the last 10 years.c. profits in excess of what an investor expects to earn from a historical pattern ofperformance of the firm.d. profits in excess of what an investor expects to earn from other investments with a similarlevel of risk.4. Investors in an established fir

28、m judge the adequacy of the returns on their investment in relation to:Ca. the returns on other investments of similar risk.b. the stock markets overall performance.c. the industrys profit pool.d. the prime interest rate.5. The strategic management process is:Da. a set of activities that will assure

29、 a sustainable competitive advantage and above-averagereturns for the firm.b. a decision-making activity concerned with a firms internal resources, capabilities, andcompetencies, independent of the conditions in its external environment.c. a process directed by top-management with input from other s

30、takeholders that seeks toachieve above-average returns for investors through effective use of the organizationsresources.d. the full set of commitments, decisions, and actions required for the firm to achieve above average returns and strategic competitiveness.6. Apple has reemerged as a significant

31、 player in the computer industry. This regeneration has been:Cattributed mainly to what capability?a. Cost controlb. Economies of scalec. Innovationd. Monopoly power7. The primary drivers of hypercompetition are:Da. rising global socio-economic instability and increased inflation.b. the emergence of

32、 a global economy and rapid technological change.c. increased global competition and decreasing tariffs.d. increased availability of capital and increased competition.8. Considering both GDP and the number of potential consumers, what is the worlds largest single market? Ba. Europeb. The United Stat

33、esc. Chinad. Japan9. The economic interdependence among countries as reflected in the free movement of goods, services, financial capital and knowledge across geographic borders is defined as:Da. hypercompetition.b. boundaryless retailing.c. strategic intensity.d. globalization.10. All of the follow

34、ing are characteristic of the global economy EXCEPT:Ba. the increasing importance of developing countries as sources of revenue growth.b. the free movement of goods, services, people, skills, and ideas across geographic borders.c. the increased use of tariffs to protect industries.d. higher levels o

35、f performance standards.11. Globalization has led to:Da. lower operational efficiency as firms must transport raw materials and finished goodsfarther.b. increasing loyalty of customers for products made domestically.c. declining returns from investment in research and development.d. higher product q

36、uality.12. The “liability of foreignness” is the:Da. inability of most U.S. managers to truly comprehend foreign cultures.b. political disadvantage that U.S. firms have when doing business abroad.c. overall risk a domestic firm encounters when entering global competition.d. strong cultural preferenc

37、e for “buying local,” which puts foreign firms at a disadvantagewhen competing in the U.S. market.13. Even for companies capable of succeeding in global markets, it is critical that theyPart 1: Strategic Management Inputs 11This edition is intended for use outside of the U.S. only, with content that

38、 may be different from the U.S. Edition. This may not be resold, copied, or distributed without the prior consent of the publisher. Da. remain committed to and strategically competitive in their domestic market.b. introduce many new products immediately after entering a new market.c. acquire a local

39、 competitor in each significant foreign market.d. develop good negotiating skills in order to take advantage of local suppliers in theinternational market.14. The rate of technological diffusion is increasing. Which of the following was fastest in penetrating 25 percent of homes in the United States

40、 market? Da. Telephoneb. Televisionc. Personal computerd. Internet15. The advent of inexpensive high-performance digital cameras may be an example of :Ca. a disruptive technology.b. global competition.c. knowledge intensity.d. hypercompetition.16. The ability to effectively and efficiently access an

41、d use information is:Ba. vitally important at the point where a domestic firm enters the global market.b. an important source of competitive advantage in virtually all industries.c. the minimum required for survival in virtually any industry.d. critically important mainly in high technology industri

42、es.17. The CEO of Ridgeway, Inc., realizes that the companys survival depends on developing and acquiring knowledge. Which of the following actions by the CEO would be most consistent with this need? Da. ensuring that all current unique knowledge of the firm is protected by patentsb. planning extens

43、ive employee training and recruiting programsc. investing in sophisticated databases in relevant knowledge areasd. establishing a system of organizational intelligence gathering18. Knowledge is composed of all the following EXCEPT:Aa. insight.b. expertise.c. information.d. intelligence.19. Which of

44、the following statements about organizational knowledge is correct?Da. Knowledge is an intangible resource. b. The importance of knowledge is increasing.c. The value of knowledge as a proportion of shareholder value is increasing.d. All of the above are correct.20. In order to cope with hypercompeti

45、tion, firms need to develop _ through continuous learning. Da. competitive resilienceb. strategic flexibilityc. strategic powerd. competitive dominance21. All of the following are assumptions of the industrial organization (I/O) model EXCEPT:Ca. organizational decision makers are rational and commit

46、ted to acting in the firms bestinterests.b. resources to implement strategies are firm-specific and attached to firms over the longterm.c. the external environment is assumed to impose pressures and constraints that determinethe strategies that result in above-average returns.d. firms in given indus

47、tries, or given industry segments, are assumed to control similarstrategically relevant resources.22. The industrial organization (I/O) model argues that:Da. the key factor in success is choosing the correct industry in which to compete.b. the firms internal resources and capabilities represent the

48、foundation for development of avalue creating strategy.c. the key to earning above-average returns is strategic flexibility.d. the internal structure of the organization must match the industry in which it competes inorder to earn above-average returns on investment.23. Which of the following statements is most consistent under the I/O view? Performance of the firm is most directly attributable to:Ca. the p