《学原理》英语教学课件3-the foundations of planning.ppt

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1、管理学原理英语管理学原理英语教学课件教学课件3-The Foundations of Planning8/10/2022郭志文 2001 Copyright2Learning Objectives-1nDefine planningnExplain the potential benefits of planningnIdentify the potential drawbacks of planningnCompare strategic and tactical plansnCompare directional and specific plans8/10/2022郭志文 2001 Co

2、pyright3Learning Objectives-2nDiscuss Management by ObjectivesnOutline the strategic management processnDescribe the four grand strategiesnExplain SWOT analysisnLearn how entrepreneurs and bureaucratic managers approach strategy8/10/2022郭志文 2001 Copyright6Does Planning Improve Performance?nFinancial

3、 resultsnQuality and implementationnEnvironmental constraintsObjectivesTime FrameScopeHow Do Strategic and Tactical Plans Differ?The Time Frame of PlanningSpecific PlansDirectional PlansClearGeneralLowHighFlexibilityObjectivesSingle-Use and Standing PlansWhat Is Management by Objectives?Common MBO E

4、lements Does MBOWork?Setting Employee ObjectivesnIdentify key job tasksnSet specific hard goalsnLet employees participatenPrioritize goalsnBuild in feedbacknReward goal attainmentThe Downside of ObjectivesSet Mission,Objectives, and StrategiesFormulateStrategiesAnalyze theEnvironmentIdentify Opportu

5、nitiesand ThreatsAnalyze ResourcesIdentifyStrengths andWeaknessesReassessMission andObjectivesImplementStrategiesEvaluateResultsThe Strategic Management ProcessStarting the StrategicManagement ProcessAnalyzing theEnvironment8/10/2022郭志文 2001 Copyright19Identifying OpportunitiesOpportunities inthe En

6、vironmentOrganizationsResourcesOrganizationsOpportunitiesDetermining ACompetitive StrategyImplementationEvaluationWhat HappensAfter StrategiesAre Formulated?The EntrepreneurialPersonalityComparing Entrepreneurs and Traditional Managers Traditional Rewards Short-Term Goals Delegate/Supervise Low Avoidance Primary Motivation Time Orientation Activity Risk Propensity View of Failure/Errors Personal Rewards Long-Term Goals Direct Involvement Moderate AcceptanceEntrepreneursManagersCharacteristics