Wish如何提升销量汇编.ppt

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1、 各大媒体争相报道WISH大卖家日出千单后，各种的WISH干货分享造成了大量中小卖家涌入，扩充了产品数量，增加了卖家间竞争，所以产品价格偏低后，更激发了买家的购物欲望。那么想要在这个平台获得成果，抛开最原始卖家的运气与机遇成分我们需要做好哪些呢？ 标题，tags，图片,描述，选品，价格，运营。 都说条条大路通罗马，不能说你必须要把这些所有做好才会爆单，或许你只需要做好其中之一你就出现了爆单也是有可能的。 标题：尽量精简不要重复铺关键词，精准关键词+产品属性+相关联流量词 描述：在描述上不用花太多的心思，精准简练的描述出这个产品的颜色，尺寸，特性，材质，包装就够了。 选品：这个主要客户群体在16

2、-30岁的购物平台注定了他的产品会倾向于年轻化，个性化，张扬化，时尚化。卖服装的卖家会发现越是SEX的服装在这个平台越有成为爆款的几率，还有之前的发光衣服发光鞋子都在这个平台取得不俗的成绩。 价格：很多人说价格在wish上面不重要，因为是推送所以价格对成交的影响不大，但是这个说法从常识上来讲就是不合理的，我们知道全世界的人都爱物美价廉的产品，如果你的价格不合适就算推送到客户眼前那也没办法转化成为订单，价比三家的心理是人类的本性与常识，所以价格对于转化还是很重要，如果你的产品多次被推送都没有成交同样会影响后期被推送的几率，所以建议大家合力定价合力利润基础上，还需要尽量和工厂谈成本价，批量生产提升

3、价格竞争力。 运营：运营分为店铺整体把控和针对出单的产品的专门集中运营。从店铺整理把控上来说 就是各项绩效指标，运输5天内发货，14天内到货，退款小于5%，仿品小于5%，如果这些指标都能控制或者改善到平台要求的水平基本上你的店铺会慢慢进入正向的循环。 再来说单个产品运营，由于wish上面没有店铺的概念只有产品的概念，所以一般wish的客户经理会建议你前期大量铺货，产品上万的店铺别的不讲，光这几率就比别人高很多了，然后再针对出单的产品去优化图片，对比同行价格与供应商谈批量订购降低采购价，tags优化，精细化运作随时关注市场价格动态随时调整，打造成为爆款并且延长爆款生命周期tags Tags：10

4、个标签尽量利用二八原理，前面八个放精准词，后面二个放相关联的大流量词大家可以以下面的模式多次练习排版十个关键词：精准词，长尾词,属性词，修饰词，使用场景，相关联词、宽泛词 、长尾词 对于词汇的先后顺序，有些卖家说越靠前权重越大，但是wish官方告诉我们前后顺序没有权重之分，那么我们就宁可信其有吧，把精准词和长尾词放到最前面，提高匹配度。图片：我们都知道网上购物，购的不是物是图片啊！所以图片是否能一样勾住消费者飘忽的眼神尤为重要，wish作为大部分客户都利用碎片化时间购物的平台，如果你图片不够勾引人，那么买家可能在等车的空挡翻看两页就跳失了。几大类目几大类目Tag汇总汇总一一.关于关于Dress

5、类的类的Tag总结总结 1.类目词：类目词：Clothes& Accessories/Apparel & AccessoriesWomens ClothingDresses2.属性词：属性词：（1）袖长：）袖长：Long Sleeved / Short Sleeved/Half Sleeved / Sleeveless（2）袖型：）袖型：Bat Sleeve/Ruffles Sleeve/Single Shoulder Sleeve/Strapless/Regular Sleeve（3）领型：）领型：O-neck Collar/V-neck Collar/Turn-down Collar/St

6、and Collar/Mandarin Collar/High Collar（4）裙长：）裙长：Above Knee&Mini Dress/Knee-length Dress/Calf Dress/Ankle-Length Dress/Floor-Length Dress（5）裙型：）裙型：Sheath Dress/A-Line Dress/Loose Dress/Pleated Dress/Fit and Flare Dress3.材质词：材质词：Lycra Dress /Spandex Dress /Silk Dress /Nylon Dress /Cotton Dress /Polyes

7、ter Dress /Lace Dress /Chiffon Dress 4.修饰词：修饰词：Fashion dress/Sexy Dress/Trend Dress/Beautiful Dress/Casual Dress / Bohemian Dress /College Dress / Simple Dress / Sweet Dress / Novelty Dress / Chinese Dress /5.场景词：场景词： Work Dress / Sexy&Club Dress /Beach Dress / Spring Dress /Summer Dress /Autumn Dre

8、ss/Winter Dress/Party Dress 几大类目几大类目Tag汇总汇总有关于watch类的总结1.类目词：Jewelry & Watches.WatchesWristwatches2.属性词：（1）形状：Round Watch/Heart-shaped Watch/Triangle Watch/Oval Watch/Animal-shaped Watch/Irregular-shaped Watch/Square Watch/Rectangle Watch（2）机芯：Mechanical Watch/Quartz Watch/Electronic Watch/Automatic

9、 Watch（3）功能：Water-proof Watch/ Shock-proof Watch/Date Watch/Clock Watch/Bluetooth Watch/Phone Watch3.材质词：Acrylic Watch/ Crystal Watch/ Resin Watch/ Silicone Watch/ Stainless Steel Watch/ Alloy Watch/ Zinc Alloy Watch4.修饰词：Red Watch/Black Watch/Women Watch/Men Watch/Girl Watch/Fashion Watch/Causal Wa

10、tch/Dress Watch/Luxurious Watch/Simple Watch5.场景词：Sport Watch/Business Watch/Watch for Walk /Watch for Running /Watch for Mountaineer/Watch for Cycle/Watch for Camping关Wall Sticker 类的Tag总结1.类目词：Home, Furniture & DIY/Home & GardenHome DecorWall Decals & Stickers2.属性词：(1) 样式：3D Wall Sticker /Plane Wal

11、l Sticker/Mirror Surface Wall sticker（2）主题：Animal Wall Sticker /Cartoon Wall Sticker /Characters Wall Sticker /Festival Wall Sticker /Pattern Wall Sticker /Plant Wall Sticker /Traffic Wall Sticker /Portrait Wall Sticker /Landscape Wall Sticker /Abstract Wall Sticker /Still Life Wall Sticker 3.材质词：Pa

12、per Wall Sticker /Plastic Wall Sticker /Metal Wall Sticker / Alloy Wall Sticker / Wooden Wall Sticker /Leather Wall Sticker /Resin Wall Sticker 4.修饰词：Europe Wall Sticker /American Style Wall Sticker /Modern Wall Sticker /Traditional Chinese Wall Sticker /Solid Wall Sticker /Cartoon Wall Sticker /Cla

13、ssical Wall Sticker /Disposable Wall Sticker 5.场景词： Wall Sticker for Wall /Wall Sticker for Switch/Wall Sticker for Glass/Wall Sticker for Bathroom/Wall Sticker for Toilet/Wall Sticker for Floor/Wall Sticker for Refrigerator /Wall Sticker for Tile/Wall Sticker for Cabinet Stove关于关于Festival Accessori

14、es类的类的Tag总结总结 1.类目词：类目词：Home&GardenFestive&Party SuppliesChristmas Decoration Supplies /Decorative Flower&Wreaths /Event&Party Supplies /Party Masks2.属性词：属性词：(1)装饰种类：装饰种类： Christmas Figurine / Christmas Ribbon / Christmas Stocking /Christmas Tree /Christmas Tree Ornament /Christmas Tree Stand&Access

15、ory /Indoor Christmas Decoration /Outdoor Christmas Decoration /Cake Accessory /Noise Maker / Party Decorations /Party Favor /Candy Box /Plate /Cup / Straw /Table Cloth / Flags / Mask / Invitation Card /Plastic Knife Fork Spoon/ Birthday Cap /Blowout / Birthday Candles(2)图案：图案：Striped / Solid / Star

16、 / Cartoon / Heart /Animal /Zebra /Skull / Charter /Moon(3)花类别：花类别：Rose /Lily /Tulip/ Camation /Calla / Lavenden /Daisy/ Sunflower/ Hybrid/Crystal /Gerbera /Wreath /Dried Flowers /Petal /Flower Vine /Rattan /Silk Flower /Door Lintel Flower /Mirror Flower /Ronde Flower /Bride Bouqet /Wedding Flower /

17、Dried Flower Bag/Dried Branches /Leaf-shaped /Tea Rose /Small Tea Bud3.材质词：材质词：Metal / Colored Glaze /Alloy / Wood / Wooden / Plastic / Leather / Resin / Straw / Linen /Silk / Synthetic Hair / Wool / Polyester / Acrylic /Polypropylene /Bamboo Fiber /Spandex / Colored Cotton /Corduroy /Nylon /Chiffon

18、/ Velvet / T/C /Down /Flock /Jean / Core-Spun Yarn / Viscose / Chinlon / Blending /Woolens /Stone/Non-woven Fabric / Paperboard /Acrylic /Bamboo /Leather / Natural Bottle Gourd /PVC/ Silicone /Paper4.修饰词：修饰词：Thick / Thin / Medium / Flower / Adults /Children / Full Face / Upper Half Face /Lower Half

19、Face /Candle / Fiber /Lighted / Luminous /None Light /Electric Light5.场景词：场景词：April Fools Day / Back To School / Chinese New Year / Christmas / Earth Day / Easter / Fathers Day /Graduation /Halloween / Mothers Day / New Year / Thanksgiving Day / Valentines Day / Wedding /Party / Childrens Day关于Pillo

20、w Case类的Tag总结 1.类目词：Home&GardenHome TextilePillow Case / Cushion Cover2.属性词：(1)风格：Jacquard / Twill / Pain / Dobby / Plaid / Stripe(2)图案：Animal / Character /Dot / Floral / Geometric / Letter / Patchwork / Plaid / Print / Solid / Striped / Portrait / Endless /Paisley (3)样式：Printed / Plain Dyed/ Yarn D

21、yed / Embroidered / Flocked / Batik (4)工艺：Woven / Knitted/ Nonwoven / Knitted / Handmade /Crocheted (5)特性： Waterproof / Non-toxic / Eco-friendly / Disposable3.材质词：Polyester / Cotton / 100% Silk / Bamboo Fiber / 100% Polypropylene /100% Cotton /100% Polyester / Linen / Velvet Fabric / Chenille Fabric

22、 / Fur 4.修饰词：Fashion / Charm / Comfortable / Warm/ Practical /Inflatable /Anti-static /Anti-Apnea /Cooling /Massage5.场景词：Pillow Towel / Decorative Pillowcase / Pillowcase/ Home Decoration / Seat Decoration /Hotel Decoration / Hospital /Chair Decoration /Car Decoration /Body Massage /Bedding /Travel

23、关于关于Baby Cloth& Accessories类的类的Tag总结总结 1.类目词：类目词：Mother&KidsBaby ClothingAccessoriesBibs&Burp Clothes / Hats&Caps / Headwear / Receiving Blankets / Babys Sets /Rompers 2.属性词：属性词：(1)图案：图案：Animal / Character /Dot / Floral / Geometric / Letter / Paisley / Patchwork / Plaid / Print / Solid / Striped / C

24、heckered / Gingham / Leopard / Skull /(2)类型：类型：Adjustable / Fitted / Velcro Closure / Headbands / Bandanas / Barrettes / Elastic Hair Bands / Hair Claws / Hair Combs / Hair Ribbons / Hair Sticks / Hairbands(3)门襟：门襟：Zipper / Double Breasted / Single Breasted / Triple Breasted / Covered Button / Horn

25、Button / Belt / Single Button / Open Stitch / Pullover(4)袖型：袖型：Drop-shoulder / Regular / Batwing Sleeve / Puff Sleeve / Lantern Sleeve / Flare Sleeve (5)领型：领型：O-neck Collar / V-neck Collar/ Turn-down Collar / Stand Collar / Mandarin Collar / High Collar / Turtleneck / Crew Neck / Hooded Collar / Squ

26、are Collar /Shawl Collar /Sailor Collar / Peter Pan Collar / Double-layer Collar 3.材质词：材质词：Modal / Linen / Acetate / Acrylic / Lycra/ Cotton / Cashmere / Polyester / Rayon / Bamboo Fiber / Microfiber / Nylon / PU / Silica Gel /Paper / Fur / Faux Fur / Leather / Faux Leather / Wool / Straw / Cashmere

27、 Blends / Cotton Blends /Spandex / Viscose / Wool Blends / Down / Cowskin / Pigskin / Canvas / Silk / Polyethersulfone / Organic Cotton / Chiffon / Oxford /Jersey / Poplin/ Satin /Feelce /Herringbone /Twill /Terry/Waffle4.修饰词：修饰词： Active / Fashion / Novelty / Baby Boys / Baby Girls / Unisex / Streetwear /Casual / Formal / Bohemian / Lolita Style / England Style / Preppy Style / European and American Style / Japan Style / Chinese Style / Punk Style5.场景词：场景词：0-3 Months / 4-6 Months / 7-9 Months / 10-12 Months / 13-18 Months / 19-24 Months爆款