会展礼仪禁忌.doc

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1、精品文档，仅供学习与交流，如有侵权请联系网站删除学 年 论 文题 目 A Study on Taboos in Etiquette in Exhibition 系 别 外语系 专 业 英语 年 级 2010级 层 次 本科 学 号 201051504062 姓 名 邱丽娜 指导老师 周正钟讲师 2012 年 9 月 1 日广东培正学院教务处【精品文档】第 4 页学年论文 成绩 等级 评语： 指导教师（签名） 年 月 日Abstract: Along with the advance of economic, interpersonal communication is gradually in

2、creasing. Not only does etiquette upbringing become a basic quality of modern people, but also it is the most significant condition for the success of variety of undertakings. When Exhibition personnel are confronted with problems of interpersonal relationship in the activities in exhibition industr

3、y, an important constituent part in tertiary industry, in order to show a good image of their company as well as themselves and to gain advantage in the fierce competition in the industry, they need to understand and grasp all kinds of taboos in exhibition etiquette. Only in this way, can they targe

4、t in the MICE ceremonial activities at ease. Key words: exhibition; taboos in etiquette; body language; spoken language摘要：随着经济的发展，人们之间的交往日益密切，礼仪教养不仅成为现代人必备的基本素质，而且成为各项事业成功的最重要条件。作为第三产业的重要组成部分会展业在活动中必须面对交往对象，为了展示自身和所在单位的良好形象，在激烈的行业竞争中取得优势，更需要了解和掌握会展礼仪的各种禁忌。只有这样，才能更有针对性地从事会展礼仪活动。关键词：会展; 礼仪禁忌；身体语言；口头语言

5、1. Introduction1.1 The origin of the exhibition etiquetteExhibition etiquette, first formed in 1940s in an exhibition in Paris became a model in 1970s. And it gradually turned into specialization as well as normalization. From the late 1980s to the early 1990s, etiquette in exhibition gradually deve

6、loped. Especially along with the progress of exhibition industry, exhibition etiquette played an essential role in the exhibition business, exhibiting companies and participating enterprises in China, gaining more and more emphasis.1.2 Definition of taboo in etiquette in exhibitionTaboo in exhibitio

7、n etiquette, formed in exhibition ceremonial activities is recognized constraint and restriction. In other words, it is also a kind of civilization accumulation of human being. It becomes fixed during the business communication in exhibition industry, being handed down from generation to generation.

8、 It is also a kind of standard behavior observed by the businessmen in their communication.2. Taboos in Etiquette in Exhibition 2.1 Taboos in body languageIn the exhibition activities, interpersonal communication is not only through the language, words, and the body language can also transfer people

9、 s inner thoughts. Having characteristics of authenticity and stealthiest, body language cant easily attract attention, but often truly reflects of the inner world of the people. Therefore, people ought to pay more attention to taboos in etiquette in body language when communicating with others in e

10、xhibition activities, trying to leave good impression to others. The following are common body language that does not comply with the etiquette norms.2.1.1 Always touch the back of headPeople often feel their hands unnecessary when they talk with others. So they always touch their back of head subco

11、nsciously and frequently. Later that action becomes a habit. As a matter of fact, your behavior has made others feel you are lack of confidence and not mature enough. Whats worse, others would consider you are short of social experience, or you are not thoughtful and considerate about what you said.

12、2.1.2 Look at the watch frequentlyIf you look at your watch frequently when communicating with someone, he will misunderstand that you have something important to do. Thus he loses interest in having a deep talk with you. Sometimes always looking at the watch will make someone misunderstand your mea

13、ning, thinking that you dont have patience to listening to him any more, or you are not interested in talking with him. If you have something to do, you should tell each other politely and tell him talk for another day. At the same time, apologize for it.2.1.3 Shake hands with a person for a long ti

14、me We make assumptions about people based on the quality of their handshake. If someone gives you a limp handshake, what do you think? Be honest. Yes, weak. And what do people think about your handshake? Its important to know. In the United States the handshake is the business greeting, and if you w

15、ant to be taken seriously, you must shake hands and shake hands correctly. Check to make sure you do the following: Extend your hand at a slight downward angle, with the thumb up. I ouch thumb joint to thumb joint. Put your thumb down, wrap you fingers around the palm of the other person and make th

16、e shake firm, but not bone-breaking. Two or three pumps are enough. Both men and women should stand when shaking hands.2.2 Taboos in spoken language Spoken language, created by human being is a tool of communication. Meanwhile, its also part of customs and spiritual culture. So as to avoid some bad

17、phenomenons, people constraint language in their career and daily life. Here come taboos in spoken language.2.2.1 Avoid asking womens age and marital statusEspecially women in western country, they are extremely sensitive to their personal privacy, such as age and marital topic. Others may not invol

18、ve. In the same way, women are not fond of being asked about their wage, income, property status, personal resume, clothing prices and other privacy. And people in Europe and the United States avoid talking about this kind of topic. Since they maintain that it is a kind of very disrespectful behavio

19、r, infringing upon each others privacy. At the same time, other will think questioner lack upbringing. In conversation with women, never praise her that she is adequately nutritious, or she has sturdy body. That means she is very fat and ugly. While women in western like that she looks young as well

20、 as slim.2.2.2 Greet othersGreet others. Say hello, good morning or hi to people you know and dont know. You appear friendly and approachable when you do. The adage dont talk to strangers doesnt apply in the business world. People assume they practice this very basic courtesy, but many dont. Monitor

21、 yourself to make sure you really are greeting and acknowledging others. And if someone says hello to you, you must say hello back. Its not optional!2.2.3 Choose your words wiselyChoose your words wisely. You want to eliminate filler words as they can distract others and make you seem unprepared. If

22、 people are counting your use of OKs or ums, they are not listening to you. Dont say I think when you know. You come across as tentative. And avoid hedges. They are extra words like maybe, perhaps, actually. They diminish what you are saying by making you sound uncertain. Watch your use of the word

23、but. When people hear but, it makes everything said before it appear negative. If you say, I agree, but. you dont really agree.2.2.4 Avoid forcing others to answer the entire questionsIn conversation, if someone doesnt want to answer your question that he is unwilling to answer, do not continue to c

24、ross-examine. Apologize for inquiring disgusted question. When a person makes derogatory comments on someone, an organization or a nation in front of you, you can simply say lets not talk about this problem, and then change the topic. So, when you have business with others, dont talk about some poli

25、tical problems of the country, especially for some of the more sensitive nation.3. Conclusion As MICE develops, taboos in etiquette in exhibition are increasingly significant, as the masters of our first exhibition activities with international business partners also need to understand when the inte

26、rnational exhibition etiquette, creating a pleasant business environment, to achieve a win-win fame and fortune. Taboos in exhibition etiquette are so important, you can say, it does not have value, not cost, but you can not imagine it can create value, profit, the success of the enterprise. Osamas

27、visit to China to borrow just to say, it is a “universal principle”. If by the words of the secretary Hu Jintao, taboos in exhibition etiquette are a kind of “soft power”.Bibliography1 Counts, Charity M. Courtesy of Event J.Training Journey, 2009.2 Dou Wizen. Business Etiquette M.Beijing: China Intercontinental Press.2009.3 Ma Qing. “Exhibition design and layout” M, Beijing: Higher Education Press, 2004.5.4 Newark, Peter. Approaches to Translation M.Shanghai：Foreign Language Education Press，20015 杨海清. 会展礼仪商务M. 北京：对外经济贸易大学出版社，2007.6 王思忠. 礼仪基础知识M. 上海：华南理工大学出版社，2000.7 中国会展网，. 8 中国礼仪网，.