first-blood.pdf

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1、FirstBloodADecentralizedeSportsPlatformBasedonSmartContractsMarcoCuesta,ZackCoburn,AnikDang,JoeZhouDraftVersion0.1.5August2016ThisdocumentisforinformationalpurposesonlyanddoesnotconstituteanofferorsolicitationtosellsharesorsecuritiesinFirstBloodoranyrelatedorassociatedcompany.Anysuchofferorsolicitat

2、ionwillbemadeonlybymeansofaconfidentialofferingmemorandumandinaccordancewiththetermsofallapplicablesecuritiesandotherlaws.Private&ConfidentialTableofContentsAbstractAutonomousDecentralizedFullyAutomatedMarketOpportunityTheSolutionFutureVisionLicensingAppTokenTokenAcquisitionTokenPresalePlayingMatche

3、sMatchResultVerificationWitnessesJuryVotingPoolSybilAttackPreventionDynamicRewardFormulasHostingTournamentsReferralRewardseSportsFederationGamificationDesignGlobalRankingLessonsandMentorshipsMatchmakingRankingUserReputationSystemReputationIncentivePlatformDesignApplicationsUI/UXAppAvailabilityDeskto

4、pAppAppArchitectureSecurityAuditTimelineFundingbreakdownTheTeamExperienceandTractionMembersLegalCounselAdvisorsDisclaimer1Private&ConfidentialAbstractFirstBlood.io (“FirstBlood”) is an upcoming decentralized eSports gaming app that willallow individuals to test their skill and compete in 1v1 and tea

5、m vs team matches forpopular online games, such as League of Legends, Dota 2, and CounterStrike: GlobalOffensive.AutonomousFirstBloods innovations will allow skill based competition to take place independent ofmiddlemen, such as financial institutions or casinos. The cryptocurrency Ethereumallows fo

6、r the creation of smart contracts that run business logic autonomously in theblockchain. These smart contracts can be used for fast, secure and reliable processingof results and rewards from competitive eSports matchplays. Unlike existing platforms(which are both skill and game of chancebased), all

7、of FirstBloods transactions arepublicly verifiable, viewable, resistant to counterfeit, and not subject to the risk ofinstitutionalprocessing.DecentralizedTraditional online businesses with centralized structures are subject to hacking, strictfinancialregulations,andonerousoverheadcosts.PeertoPeer(“

8、P2P”)decentralization allows skill based competition without reliance on payment processors,reduces operational regulatory burdens, and protects against organizational corruptionsuchasfraudandembezzlement.FullyAutomatedEach match outcome will be automatically verified by two groups: Witnesses, and/o

9、r theJury Voting Pool (“JVP”). Witnesses are people running the automated Witness nodesoftware that verifies and reports game results. Payouts will be rewarded to the winnerbased on player reports and Witness checks. This significantly reduces the risk offraudulentreportingthatisrampantonsimilarplat

10、forms.2Private&ConfidentialMarketWorldwideDigitalGamesMarket,2015E($64.7B):Organizing eSports tournaments is a key strategic component for top Multiplayer Online Battle Arena (“MOBA”) and FirstPerson Shooter (“FPS”) games, which have earned a combined$1.6Binrevenuesyeartodate.MOBAand FPS MMO (Massiv

11、ely1Multiplayer Online) players spend more on gamingrelated expenditures than theaverage gamer, globally, converting into paying customers this year at a rate of 7.7% and 10.8% , respectively. Studios have capitalized on this: since Riot began officially2sanctioning League of Legends tournaments in

12、2011, the games annual revenue hasincreasedfrom$85.3Mtoawhopping$1.2Bprojectedbyyearsend. 3The global eSports market generated $748M in revenue in 2015E, and is expected to grow to $1.9B by 2018E. North America and Europe comprise 52% of the market asthey continue to rapidly invest in the space.One4

13、American analyst even predicts that the eSportsmarket in the U.S. alone will grow from $85M in 2014 to $1.2B in 2018, a compound annual growth rate of 93.8%.The definition of the eSports market, as5definedbySuperDataResearch ,includesthe6followingcategories:Sponsorships&advertisingeSportsbetting&fan

14、tasysitesMajorLeagueGamingprizepoolsMicrotournamentsMerchandiseTicketsales1Llamas,Stephanie,andRavonJames.ESports_Market_Brief_Update_20152016_SuperData_Research.NewYork,NewYork:SuperDataResearch,2015.PDF.2Llamas,Stephanie,andRavonJames3Llamas,Stephanie,andRavonJames.4Llamas,Stephanie,andRavonJames.

15、5Lee,Paul,andDuncanStewart.ESports:BiggerandSmallerthanYouThink.Http:/ 2015E, Betting & Fantasy sites, Prize pools and Tournaments revenues amounted to roughly $56M, $54M, and $28M respectively, totaling $138M, and is expected to grow to $350M by 2018E.This enormous growth potential presents FirstBl

16、ood with a7compelling opportunity to capitalize on the growing interest of eSports enthusiasts whowanttobemoreinvolvedintheaction.AthirdoffansdontjustwanttowatcheSports,theyalsowanttocompete.8On average, eSports fans compete in four live tournaments every six months.This can 9be inconvenient for fre

17、quent competitors. Likewise, nearly half of eSports enthusiastsbet on sports matches every week.They would like to be able to compete online10through a trusted operator. Currently, there are only flawed solutions to the problem, and none support a seamless customer experience. Problems ranging from

18、confusing userinterfaces (“UI”), to potential for fraud, have prevented current operators fromreachingfullpotential.FirstBloods decentralized online platform will provide an environment for gamers tocompetewithouttheproblemsassociatedwiththecurrentmarketofferings.OpportunityThe global eSports market

19、 is growing prodigiously, with an expected compound annual growth rate (“CAGR”) of 37%.By 2018, the eSports market is expected to generate 11$1.92B in global revenue.Additionally, 33% of eSports fans dont just want to watch,12they also want to compete.Based on these figures, a market capture of mere

20、ly 0.5% 13would produce an estimated $70,445,000 in platform volume for FirstBlood by 2018 just fromcompetitivematchmaking.7Llamas,Stephanie,andRavonJames.8Souza,Emily.TheESportsIndustrytoDate.https:/.Newzoo,2015.Web.2016.9Llamas,Stephanie,andRavonJames.10Souza,Emily.11Llamas,Stephanie,andRavonJames

21、.12Llamas,Stephanie,andRavonJames.13Llamas,Stephanie,andRavonJames.4Private&ConfidentialPotentialplatformvolumebasedoncurrentdataGameCurrentDailyPlayersPotentialVolume 14LeagueofLegends27,000,000$49,275,000Hearthstone10,000,000 15$18,250,000DotaII1,000,000$1,825,000CS:GO600,000 16$1,095,000Total38,6

22、00,000$70,445,000TheSolutionFirstBlood will be the first decentralized app, built on top of Ethereum, that allowseSports enthusiasts to compete in their favorite games through a decentralized,automatedplatform.Through decentralization, participants are completely in control of their funds whileusing

23、 FirstBlood. The payments and payouts are made by the individual players andcleared on the Ethereum blockchain without ever being processed by a bank or any third party institution. This decentralized model reduces transaction and other operatingcosts. These savings will be passed on to the consumer

24、, adding value that competitorscannot provide. Existing centralized solutions place consumers at risk. Playerscentralized accounts and deposits can be hacked, embezzled, or even confiscated withlittle recourse for those affected. With FirstBlood, users are completely in control of their assetswithno

25、involvementofthirdpartyinstitutions.Smart contracts paired with a decentralized jury and witness system allow FirstBlood to operate in a unique way that has never existed before, and to be independent from game API policy changes. If a dispute arises that requires a higher level of scrutiny, FirstBl

26、oodsinhousejurysystemwillbeactivatedtoadjudicate.14Assumption:Dailyplayersplay1gamedaily.FirstBloodcustomerconversion=0.5%Averagestakepergame=$5FirstBloodsfee=5.0%Potentialdailyrevenue=DailyPlayers*20%*0.5%*$5*5.0%15Assumption:20%oftotalplayerbaseplaydaily16CounterStrike:GlobalOffensiveSteamCharts.C

27、ounterStrike:GlobalOffensiveSteamCharts.N.p.,n.d.Web.2016.5Private&ConfidentialFutureVisionFirstBlood aims to be the preferred global platform for skillbased eSports competitorsand to play an essential part in shaping the future of blockchainbased projects. Thisproject will initially focus on one ga

28、ming community, but will expand to include all of themajor competitive eSports games. Ultimately, FirstBlood will be a leading brand in competitive eSports, affiliated with P2P gaming as well as influential regional and globaltournaments. FirstBlood will also work with game developers by forming sym

29、bioticrelationships to enhance the gaming experience for all users. Doing so will encourage a higher level of participation on both parties platforms and bring cryptocurrencies anddecentralizedapplicationsonestepclosertomainstream.LicensingDue to transparent nature of smart contracts, much of the in

30、tellectual property will beopensource.AppTokenFirstBlood Token (“1S”) is an essential part of the FirstBlood ecosystem and economy. ThefourmajorutilitiesavailabletoFirstBloodTokenholdersare:PlayingmatchesWitnessingmatchesandvotingonthejuryHostingtournamentsClaimingrewardsfromreferrals6Private&Confid

31、entialTokenAcquisitionAs a utility token, 1S is involved in every process of the ecosystem. 1S can be acquired through FirstBloods native app, from another player via transfer, throughplaying competitive matches with players, from fulfilling jury duty or Witness duty afterparticipants acquire 1S, or

32、 from claiming referral rewards. Users will have the ability to acquire 1S by sending Ether (“ETH”) to the 1S creation contract on the blockchainduring a presale. The FirstBlood interface will integrate third party trading solutions suchasShapeshiftandCoinbaseforuserswhodonthaveETH.TokenPresaleThe F

33、irstBlood Token initial distribution will be in the form of a presale. Anyone will be able to acquire 1S at a discount rate by pledging ETH into the token sale smart contract. People who have other cryptocurrencies such as ETC, BTC or STEEMcan17create 1S via a thirdparty conversion service that will

34、 be available on the presale page. The sale will last four weeks from 9/26/2016 to 10/24/2016. These dates areapproximate, as the actual start and end time will correspond to Ethereum blocknumbers.The first hour of the sale will beaPower Hour. At this time,tokens will be available at a rate of 170 1

35、S to 1 ETH. Then the rate will change to 150 1S to 1 ETH. Every week, the rate willdecrease linearly until it hits 100 1Sto1ETH.The token sale will have a hard capthat,when reached, willimmediatelydisableadditionalsales. The cap will be measuredin Ether and set in the tokensale smart contract to a v

36、alue approximately equal to $5.5 million USD based on the ETH/USD price at the start of the tokensale.17BothSteemandSteemDollars(SBD)willbeaccepted.7Private&ConfidentialAt the end of the sale, the founding team will receive a 10% allocation of 1S, subject to a twelve month holding period. These toke

37、ns will serve as longterm incentive for theFirstBlood founding team. An additional 5% will be allocated to an eSports ecosystemfund to be used for promotions and eSports tournament rewards. 2,500,000 1S will beallocated to a FirstBlood bounty fund. The bounty fund will be used for presalemarketing a

38、nd bug bounties. At the end of the presale, token creation will be closedpermanently.Tokentransferswillberestrictedfortwomonthsafterthesaleends.PlayingMatchesThe FirstBlood platform is web and desktop software that allows users to interact withthe FirstBlood smart contracts. 1S can be used asstakein

39、competitiveeSportsmatchesontheplatform. Users will have the ability to send theirstaketoasmartcontractthatactsasadecentralized escrow. The smart contract handlesthe matchmaking and reward settlement after thematchisprocessedbyadecentralizedresultverificationsystem.MatchResultVerificationAdecentraliz

40、edresultverificationsystemisbeneficial because it is resistant to game API policy changes, fraud from subjective reporting, and certain criminal activities. All 1S holders have the right to help determine matchoutcomesbywitnessingmatchesandvotingintheJVP.A match result can be either contested or unc

41、ontested. A match is contested if the opponents disagree about the result of the match. A match is uncontested if the opponents agree about the result of the match. Whether a match is contested or uncontested,itneedstobeconfirmedbytwoWitnesses.WitnessesA Witness is a special role in the match verifi

42、cation system. In order to act as a Witness, a 1S holder must run automated Witness node software. Witness nodes are thecurators of matches. They serve as the final gateway before matches and rewards areprocessed. The network of Witness nodes act as a decentralized proxy that has the 8Private&Confid

43、entialability to connect to game APIs and crossreference game outcomes to ensure no false, fraudulent,orsuspiciousmatchesarebeingprocessedbytheplatform.In order to be part of the pool of possible Witnesses, 1S holders need to opt in bysending a transaction to the smart contract. For each match, appr

44、oximately two Witness nodes are chosen by a weighted random selection process and awarded 1S for their services. Specifically, the Witness node software looks at each match assigned to it,checks game APIs for official results, and sends the results to the blockchain for all tosee. The Witness node s

45、oftware is completely automated, thus, people running Witness nodesoftwaredonotneedtointerveneinanyway.A Witness probability of being selected will be proportional to his share of the total 1S supply that has been optedin to the JVP. Specifically, 1S share is calculated as. In order to do the random

46、 selection, the smartuser1Sbalance)/(opted_in1Ssupply)(contract will provide a function that hashes a random seed provided by FirstBlood, the users address, and the match ID. The smart contract will use this hash to extract a random number from 0 to 1. The random number will then be scaled by the de

47、sired number of Witnesses. Finally, the random number will be compared to the users 1Sshare. If the random number is less than the 1S share, then the user is selected as a Witness.Running a Witness node brings game result data into the system and helps protect the reputation and integrity of the pla

48、tform. Witnesses provide a valuable service, and this is why they are rewarded with 1S. Assume a Witness ownsof the total (optedin) %W1S supply, the average Witness reward for each match is, and the volume of the R networkispersecond.TheWitnesstotalhourlyrewardwillbe:VourlyRewardWRV3600secondsH= *Le

49、t0.5%, R$0.125, V10 W = = = :ourlyReward0.5%0.1250600seconds$22.5or$200, 80annuallyH= *$*1*3= 8The potential incentive of running Witness nodes grows linearly with the network asmore matches are needed to be processed in the queue. Thus, Witnesses have anincentivefortheplatformtosucceed.9Private&Con

50、fidentialJuryVotingPoolOne of the perks of holding 1S is the ability to receive compensation for fulfilling jury duty. In the event a match is contested, two Witnesses will be required. Some members of the JVP will be randomly selected as members of the jury. In order to be considereda member of the