动漫元素市场营销PPT模板.pptx

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1、CONTENTMARKETING,101,HowToMakeYourContentMarketingStrategyBetter.,1WhatIsContentMarketing?2WhyIsItimportant?3MostSharedContentTypes4HowToMakeYourContentStrategyBetter!5Conclusion,WhatIsContentMarketing?,Itinvolvescreation(anddistribution)ofinformativeandengagingcontentthataimsatincreasingcustomerloy

2、altyaswellasbusinessprospects.Afewofthetacticsofcontentmarketinginclude:BloggingE-BooksWebinarPressRelease,AndItIsImportant.,.becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds,informationbasedmarketinghasbecomevital.,WithTheMostSharedContentBeing.,HeresSomethingGoodToKnow!,60%

3、ofconsumersenjoyreadingrelevantcontentfrombrands.,82%ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent.,70%ofconsumersfeelclosertoacompanyasaresultofcontentmarketing.,SignUpWithAWebHost!,Thefirstandtheforemostthingtodoistosignupforservices.Whenyourcontentgetsshared,peopleclickthrough

4、andgetredirectedtoyourwebsite,andyourwebsiteneedstoberunningefficiently.Remember:Firstimpressionisthelastimpression.,webhosting,WhyChooseIXWebHosting?,AffordabilityCuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflexhostingplansinsyncwiththeincreasingneedsofthewebsite

5、.,ReliabilityThe24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,IXserversprovidethemostsecureenvironmentforhostingyourweblogs.,GatherTopics!,Beforeyoustartcreatingyourcontentplanandstrategy,itsalwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjus

6、trelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“whatsin”helpsyoukeepyouraudiencehooked.,WhyChooseIXWebHosting?,Dontalwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonly

7、salesoriented.,Ifoverhaulingthewebsiteeverytimeisntafeasibleoption;optforchangingthelooksofyoursocialprofiles.Forexample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.,IndulgeInChitChatSessions!,Conversationsarethebestwaytokeepsomeonee

8、ngaged.Tryandframecontentthatnotjustmakesthereaderfeelyouwanttotalk,butalsonudgesthemtomakeaninteraction.,BecomeClickHappy!,Noonehasthetimetogothroughtextheavyposts;butwhodoesntlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedpostty

9、peacrossonlineplatforms.,ShareValues!,Doyouhaveacustomeroremployeefriendlypolicyinplace?Ifyes,shareitwithyourfollowersandletthemknowyoucare!Sharingvalueshelpsinbondingwithyourcustomers.,WorkTogether!,Ifnotliterally,atleasttosomeextent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsabout

10、whatyourcustomersexpectnextandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisisexactlywhatpeoplelookfor-tobeheard!,TellYourStory!,Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqu

11、eexperiencesalongtheway.Itmakesyourbusinessmorerelatable.,ButHeresTheChallenge.,ProducingEngagingContent.36%ProducingEnoughContent.21%BudgettoProduceContent.20%LackofC-LevelBuy-In.11%ProducingaVarietyofContent.9%NoAnswer.3%,Morethan50%ofyourtrafficcomesfromsocialmediaplatforms.Sohowdoyougoaboutexecu

12、tingacontentstrategyANDkeeptrackofwhatstrending?Hereareafewtoolstomakethegoingeasy,SproutSocial,Itsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhatstrendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusinessaswellastheamountofinteractionyourbusinesshasindul

13、gedin.isbyfarthemostpopulartoolinthemarket.,SproutSocial,Swayy,Itsatoolthatanalyzesyoursocialcommunity,matchesthemostrelevantcontentfromaroundthewebandoffersitonyourdashboard,helpsyoubuildarelationshipbetweenyourcontentandyourfollowers.,Swayy,RebelMouse,Claimedasthefrontpageofsocialmedia,helpsyoucur

14、atecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin.,RebelMouse,SocialMention,isatoolcapableofscanningthewebandproducingstatisticsbasedonrealtimebuzzaroundabusiness.Itprovidesinsightsonwhoistalkingaboutyourkeywordandh

15、owoftenpeopleareengaginginconversationsrelatedtoyou.,SocialMention,Conclusion,Contentmarketingisthenewblackandifyoucancarryitoffwell,itisboundtoupyoursalesgraphdrastically!Soequipyourselfwiththerighttoolsandstartframingyourcontentstrategy.FinalTip:Dontsoundtoopushy,butmakesureyousoundengagingenough.,