商务英语综合教程3答案.pdf

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1、商务英语综合教程 3 答案【篇一：商务英语综合教程 3】ss=txtss=txt一、基本信息一、基本信息课程编号课程编号: 024222007: 024222007课程名称：体验商务英语综合教程课程名称：体验商务英语综合教程 3 3英文名称英文名称:intermediate business english course book:intermediate business english course book课程性质课程性质: :专业基础课专业基础课总学时：总学时：7272 学时学时学学 分：分：4 4 学分学分 适用对象：商务英语专业本科适用对象：商务英语专业本科 3 3 年级学生年级学

2、生先修课程：综合英语先修课程：综合英语二、编写说明二、编写说明（一）课程的性质（一）课程的性质体验商务英语综合教程是为商务英语专业学生开设的一门专业体验商务英语综合教程是为商务英语专业学生开设的一门专业基础课。这门课程始于二年级下学期，与之前的综合英语课程衔接，基础课。这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。本课程横达到在体验商务中学习语言、提高商务交际能力的目的。本课程横跨三个学期，分别使用体验商务英语综合教程的第三

3、册、第四跨三个学期，分别使用体验商务英语综合教程的第三册、第四册和第五册。册和第五册。（二）课程教学目标和基本要求（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。学习语言、提高商务交际能力的目标。本课程要求学生能够掌握重点词汇的英文表达，

4、熟悉现代市场经济本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。为了达到这些目标，本课程要求学生积极参与课堂电子商务等等。为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观交际

5、任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。点融入交际活动之中。（三）课程的重点和难点（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用体验商务英语综合教程本课程的讲授时间为三个学期，分别使用体验商务英语综合教程的第三册、第四册和第五册。每册的学习量均为的第三册、第四册和第五册。每册的学习量均为 1212 个单元，单元设个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能听力和阅读部分配有角色扮演等交际活动，最后是案例

6、分析或技能运用。本课程重点涉及体验式的教学和学习方式，学生在形式多样运用。本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。难点在于学生和写作能力，达到语言水平和商务技能的同时提高。难点在于学生要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点融入交际活动之中，在提高语言表达能力的同时还要提高自己的交融入交际活动之中，在提高语言表达能力的同时还要提高自己的交际能力。际

7、能力。（四）课程教学方法与手段（四）课程教学方法与手段（1 1）强调课堂教学应以学生为主体而以教师为主导，改变以教师为）强调课堂教学应以学生为主体而以教师为主导，改变以教师为中心的教中心的教学模式。教师要在教学中充分发挥学生的能动性、创造性，培养学学模式。教师要在教学中充分发挥学生的能动性、创造性，培养学生的自主性、独立性和合作精神，教师要采用灵活多样的教学方式生的自主性、独立性和合作精神，教师要采用灵活多样的教学方式（启发式、讨论式、发现式、研究式等），引导学生在主动积极的（启发式、讨论式、发现式、研究式等），引导学生在主动积极的思维活动中获取知识、掌握学习方法。思维活动中获取知识、掌握学习

8、方法。（2 2）教师应对学生的课外学习和课外实践活动加强指导和组织，加）教师应对学生的课外学习和课外实践活动加强指导和组织，加强计划性。强计划性。（3 3）重视计算机和网络技术在更新教学内容、改变学习方式、培养）重视计算机和网络技术在更新教学内容、改变学习方式、培养学习自觉性、提高教学效率和教师自身业务素质中的重要作用。现学习自觉性、提高教学效率和教师自身业务素质中的重要作用。现代教育技术将为现有的教学方式和手段提供重要的补充。代教育技术将为现有的教学方式和手段提供重要的补充。（六）本课程与其它课程的联系（六）本课程与其它课程的联系本课程为商务英语专业高年级学生的综合英语教程。本专业学生在本课

9、程为商务英语专业高年级学生的综合英语教程。本专业学生在完成前两年的英语基础课程的学习的基础上，开始学习这门课程。完成前两年的英语基础课程的学习的基础上，开始学习这门课程。本课程与一、二年级的综合英语课程相衔接，由单纯的英语语言学本课程与一、二年级的综合英语课程相衔接，由单纯的英语语言学习过渡到语言和商务相结合的学习模式。为了达到预期的学习效果，习过渡到语言和商务相结合的学习模式。为了达到预期的学习效果，学生在学习本课程之前，应完成综合英语、阅读、视听说等课程的学生在学习本课程之前，应完成综合英语、阅读、视听说等课程的学习，打好良好的语言基础。同时还应具备基础的商务知识，这样学习，打好良好的语言

10、基础。同时还应具备基础的商务知识，这样才能达到事半功倍的效果。才能达到事半功倍的效果。（七）教材与主要参考书（七）教材与主要参考书 david cotton david falvey simon kent david cotton david falvey simon kent 主编主编market leadermarket leader（第二版），高等教育出版社（第二版），高等教育出版社 20122012参考书：参考书： 1 1王立非主编商务英语综合教程王立非主编商务英语综合教程1-41-4册上海外语教育出版社册上海外语教育出版社20102010 2. 2.叶兴国、王光林总主编高级综合商务英

11、语外语教学与研究出叶兴国、王光林总主编高级综合商务英语外语教学与研究出版社版社 2012 2012 3. 3.叶兴国主编商务英语阅读教程上海外语教育出版社叶兴国主编商务英语阅读教程上海外语教育出版社 2010 2010（八）说明（八）说明本课程是专业基础课本课程是专业基础课考核形式：综合评定考核形式：综合评定评分办法：平时考查占评分办法：平时考查占 30%30% （主要考察课堂参与、任务完成情况），（主要考察课堂参与、任务完成情况），期末考试占期末考试占 70%70%三、教学内容纲要三、教学内容纲要体验商务英语综合教程体验商务英语综合教程 3 3教学内容纲要教学内容纲要 unit 1 bran

12、ds unit 1 brands 1 1、discussion: talk about your favorite brands; discuss twodiscussion: talk about your favorite brands; discuss twoauthentic product promotionsauthentic product promotions 2 2、texts: outsourcing production; listening: an interview withtexts: outsourcing production; listening: an in

13、terview witha brand consultanta brand consultant 3 3、language work: words that go with brand and product;language work: words that go with brand and product;present simple and present continuouspresent simple and present continuous 4 4、skills: taking part in meetings 1skills: taking part in meetings

14、 1 5 5、case study: caferoma: solve the problems of a leadingcase study: caferoma: solve the problems of a leadingbrand; writing: e-mailbrand; writing: e-mail unit 2 travel unit 2 travel 1 1、discussion: talk about your travel experiencediscussion: talk about your travel experience 2 2、texts: air rage

15、- guardian; listening: a businestexts: air rage- guardian; listening: a business travelerss travelersprioritiespriorities 3 3、language work: british and american travel words; talkinglanguage work: british and american travel words; talkingabout futureabout future 4 4、skills: making arrangements on

16、the telephoneskills: making arrangements on the telephone 5 5、case study: work, rest and play: choose a suitable hotel forcase study: work, rest and play: choose a suitable hotel fora seminar in france; writing: e-maila seminar in france; writing: e-mail unit 3 organization unit 3 organization 1 1、d

17、iscussion: rank status symbols in order of importancediscussion: rank status symbols in order of importance 2 2、texts: flexibility in the workplace; listening: an interviewtexts: flexibility in the workplace; listening: an interviewwith the partner of a management consultancywith the partner of a ma

18、nagement consultancy 3 3、language work: words and expressions to describelanguage work: words and expressions to describecompany structure; noun combinationscompany structure; noun combinations 4 4、skills: socialising: introductions and networkingskills: socialising: introductions and networking 5 5

19、、case study: auric bank: choose the best way to reorganizecase study: auric bank: choose the best way to reorganizecustomer services; writing: reportcustomer services; writing: report unit 4 change unit 4 change 1 1、discussion: discuss attitudes to change in general and atdiscussion: discuss attitud

20、es to change in general and atworkwork 2 2、texts: change in retailing; listening: an interview with atexts: change in retailing; listening: an interview with abusiness transformation directorbusiness transformation director 3 3、language work: words for describing change; past simplelanguage work: wo

21、rds for describing change; past simpleand present perfectand present perfect 4 4、skills: taking part in meetings 2skills: taking part in meetings 2 5 5、case study: acquiring metrot; writing: action minutescase study: acquiring metrot; writing: action minutes unit 5 money unit 5 money1 1、discussion:

22、do a quiz and discuss attitudes to moneydiscussion: do a quiz and discuss attitudes to money 2 2、texts: two financial reports; listening: an interview with thetexts: two financial reports; listening: an interview with thefounder of a finance firmfounder of a finance firm 3 3、language work: words and

23、 expressions for talking aboutlanguage work: words and expressions for talking aboutfinance; describing trendsfinance; describing trends 4 4、skills: dealing with figuresskills: dealing with figures 5 5、case study: angel investments: choose a company tocase study: angel investments: choose a company

24、toinvest in; writing: e-mailinvest in; writing: e-mail unit 6 advertising unit 6 advertising 1 1、discussion: discuss authentic advertisements; discussdiscussion: discuss authentic advertisements; discussgood and bad advertising practicesgood and bad advertising practices 2 2、texts: successful advert

25、ising; listening: an interview withtexts: successful advertising; listening: an interview withthe head of planning at an advertising agencythe head of planning at an advertising agency 3 3、language work: words and expressions for talking aboutlanguage work: words and expressions for talking aboutadv

26、ertising; articles: a, an, the, zero articleadvertising; articles: a, an, the, zero article 4 4、skills: starting presentationsskills: starting presentations 5 5、case study: focus advertising: create and present ancase study: focus advertising: create and present anadvertising campaign; writing: summ

27、aryadvertising campaign; writing: summary unit 7 cultures unit 7 cultures 1 1、discussion: discuss the importance of cultural awarenessdiscussion: discuss the importance of cultural awarenessin businessin business 2 2、texts: advice for doing business across cultures; listening:texts: advice for doing

28、 business across cultures; listening:an interview with a trainer in cultural awarenessan interview with a trainer in cultural awareness 3 3、language work: idioms for talking about businesslanguage work: idioms for talking about businessrelationships; modals of advice, obligation, and necessityrelati

29、onships; modals of advice, obligation, and necessity 4 4、skills: social englishskills: social english 5 5、case study: visitors from china: plan a visit by a chinese;case study: visitors from china: plan a visit by a chinese;writing: e-mailwriting: e-mail unit 8 employment unit 8 employment 1 1、discu

30、ssion: choose the most important qualities for gettingdiscussion: choose the most important qualities for gettinga job; describe best worst experiences at worka job; describe best worst experiences at work 2 2、texts: retaining good staff; listening: an interview with antexts: retaining good staff; l

31、istening: an interview with anexecutive search consultantexecutive search consultant 3 3、language work: words to describe the recruitment processlanguage work: words to describe the recruitment processand personal character; indirect questions and statementsand personal character; indirect questions

32、 and statements 4 4、skills: managing meetingsskills: managing meetings 5 5、case study: slim gyms: choose the best candidate for thecase study: slim gyms: choose the best candidate for thejob of general manager; writing: letterjob of general manager; writing: letter unit 9 trade unit 9 trade 1 1、disc

33、ussion: discuss ideas about globalisationdiscussion: discuss ideas about globalisation 2 2、texts: fair trade; listening: an interview with an expert ontexts: fair trade; listening: an interview with an expert onnegotiatingnegotiating 3 3、language work: words for talking about international trade;lan

34、guage work: words for talking about international trade;conditionsconditions 4 4、skills: negotiatingskills: negotiating 5 5、case study: ashbury guitars: negotiate a deal with ancase study: ashbury guitars: negotiate a deal with anoverseas guitaroverseas guitarmanufacturer; writing: e-mailmanufacture

35、r; writing: e-mail unit 10 discuss ideas of quality unit 10 discuss ideas of quality 1 1、discussion: discuss ideas of qualitydiscussion: discuss ideas of quality 2 2、texts: old-fashioned quality; listening: an interview with thetexts: old-fashioned quality; listening: an interview with thesenior vic

36、e president of a prestigious hotel chainsenior vice president of a prestigious hotel chain 3 3、language work: words for talking about quality control andlanguage work: words for talking about quality control andcustomer service; gerunds and infinitivescustomer service; gerunds and infinitives 4 4、sk

37、ills: complaining on the telephoneskills: complaining on the telephone 5 5、case study: brookfield airport: work out an action plancase study: brookfield airport: work out an action planfollowing complaints from passengers; writing: reportfollowing complaints from passengers; writing: report unit 11

38、ethnics unit 11 ethnics 1 1、discussion: discuss questions of ethics at work; rank a listdiscussion: discuss questions of ethics at work; rank a listof unethical activitiesof unethical activities 2 2、texts: business ethics; listening: an interview with a banktexts: business ethics; listening: an inte

39、rview with a bankexecutiveexecutive 3 3、language work: words to do with honesty or dishonesty;language work: words to do with honesty or dishonesty;narrative tensesnarrative tenses 4 4、skills: problem-solvingskills: problem-solving 5 5、case study: profit or principle? decide if a manger hascase stud

40、y: profit or principle? decide if a manger hasacted unethically and what action to take; writing: reportacted unethically and what action to take; writing: report unit 12 leadership unit 12 leadership 1 1、discussion: discuss the qualities of good leadershipdiscussion: discuss the qualities of good l

41、eadership 2 2、texts: profile of a leading chief executive; listening: antexts: profile of a leading chief executive; listening: aninterview with the an expert in leadership traininginterview with the an expert in leadership training 3 3、language work: words to describe character; relativelanguage wo

42、rk: words to describe character; relativeclausesclauses 4 4、skills: decision-makingskills: decision-making 5 5、case study: orbit records: discuss ideas to save a fallingcase study: orbit records: discuss ideas to save a fallingmusic retailer; writing: e-mailmusic retailer; writing: e-mail unit 13 in

43、novation unit 13 innovation 1 1、discussion: talk about innovations in your daily life and indiscussion: talk about innovations in your daily life and inthe twentieth centurythe twentieth century 2 2、texts: in-company innovation; listening: an interview withtexts: in-company innovation; listening: an

44、 interview withan expert on presentationsan expert on presentations 3 3、language work: words and expressions to describelanguage work: words and expressions to describeinnovations; passivesinnovations; passives 4 4、skills: presentation techniquesskills: presentation techniques 5 5、case study: style

45、is everything: prepare a productcase study: style is everything: prepare a productpresentation for a competition; writing: short article or presspresentation for a competition; writing: short article or pressreleaserelease unit 14 competition unit 14 competition 1 1、discussion: do a quiz on how comp

46、etitive you arediscussion: do a quiz on how competitive you are 2 2、texts: losing competitive edge; listening: an interview withtexts: losing competitive edge; listening: an interview withthe marketing manager of a credit card businessthe marketing manager of a credit card business 3 3、language work

47、: idioms from sport to describe competition;language work: idioms from sport to describe competition;modals ofmodals of【篇二：商务英语综合教程第三册第 12(marketing) 单元教师用书(含练习答案)】tt第三册第单元第三册第单元 marketing marketing warm-up activities warm-up activities 1b 1b 1-g 2-f, 3-a, 4-m, 5-j, 6-b, 7-l, 8-k, 9-n, 10-e, 11-o, 1

48、2-c, 13-d, 14-i, 1-g 2-f, 3-a, 4-m, 5-j, 6-b, 7-l, 8-k, 9-n, 10-e, 11-o, 12-c, 13-d, 14-i,15- h.15- h. 2 2listeninglistening a a products? even you are an old exporter, there still remains the products? even you are an old exporter, there still remains thequestion of finding new markets forin overse

49、as markets. toquestion of finding new markets forin overseas markets. tolook for a good market, an exporter must consider suchlook for a good market, an exporter must consider suchfactors as communications, legal aspects and so on. forfactors as communications, legal aspects and so on. forexample, c

50、ountries with different political and economicexample, countries with different political and economicsystems take different attitudes toward foreign trade and theirsystems take different attitudes toward foreign trade and theirpolicies related to affect the demand for your products. forpolicies rel