海尔公司英文介绍.pdf

《海尔公司英文介绍.pdf》由会员分享，可在线阅读，更多相关《海尔公司英文介绍.pdf（6页珍藏版）》请在得力文库 - 分享文档赚钱的网站上搜索。

1、海尔公司简介英文版海尔公司简介英文版Haier is the worlds fourth largest whitegoods manufacturer and is the official homeappliances sponsor of the Beijing 2008 OlympicGames.As of 2007, the Haier Group has establisheda total of 64 trading companies (19 locatedoverseas), 29 manufacturing plants (24 overseas), 8design cen

2、ters (5 overseas) and 16 industrial parks(4 overseas). Consistent with Haiers position as aglobal brand, the company employs over 50,000people around the world. In addition, Haier boasts a58,800-strong sales network which last yearaccounted for a global turnover of 118 billion RMB(16.2 billion USD).

3、 Guided by the branding strategyof CEO Zhang Ruimin, Haier has advanced throughthe brand building, diversification, andinternationalization stages, and since 2005 hasembarked on the fourth stage: Global Branding.Haier has enjoyed a growing international reputationover the past 24 years. 19 of the co

4、mpaniesproducts, including refrigerators, air conditioners,washing machines, televisions, water heaters,personal computers, mobile phones, and kitchenappliances have been rated as Top Brands inChina, and Chinas General Administration ofQuality Supervision, Inspection and Quarantine hasnamed Haier re

5、frigerators and washing machines asamong Chinas Top Global Brands. In 2006, for thefourth consecutive year, Haier was ranked first interms of overall leadership among mainlandChinese companies in the Wall Street Journal Asiasannual survey of Asias 200 Most AdmiredCompanies. In March 2008, the Financ

6、ial Timesonce again added Haier to its list of Top 10 ChineseGlobal Brand Names with survey respondentsranking Haier number one in terms of productquality, trust, innovation, management, andbranding. In May 2008, Haier ranked 13th onForbes Reputation Institute Global 200 list.As ofJune 2008, the com

7、pany has been awarded 8333patents, with 1996 for Haier design team inventions.In 2007 alone Haier obtained 875 patents; 502 wereinvention patents.Haier has participated in theinstitution and modification of nine internationalstandards, as well as 152 national and 425 industrystandards, with three in

8、ternational standards set tolaunch in the near future. Of all the Chinesehousehold appliance companies, Haier by far leadsthe way in the creation of international, national, andindustry standards. Haier management models suchas OEC, market chain, and Integration ofIndividuals and Goals have been cas

9、e studies atHarvard Business School, the University ofSouthern California; IMD in Lausanne, Switzerland;INSEAD in France, and Kobe University. Haiersmarket chain management model has beenincluded in the European Unions case study library.TCLTCL 集团有限公司简介集团有限公司简介TCL Group Co., Ltd. was founded in 1981

10、,in just 20 years time, TCL from a name without thepropagation of local state-owned enterprises havedeveloped into a more than 100 billion yuan in totalassets, the brand value of 7.5 billion and employsmore than 30,000 people in large state-controlledenterprise groups. In 1999 TCL sales reached 15bi

11、llion yuan and exports worth 240 million U.S.dollars, the annual growth rate for 10 consecutiveyears remained at 50%. Today, TCL has beenacross the home appliances, communications,information, electrician four industries, starting fromthe traditional communications, electronics companyto a 3C integr

12、ated into the core of the informationindustry as the leading mainstream Internet accessequipment suppliers and service providers transfer,and become the most competitive one of the topthree electronics.In the long-term practice, TCL Group, inorder to advance ideas and action, take the initiativeto r

13、ecognize and cultivate the market, creating amarketing plans, Services Marketing andRegional market development strategy to expandin markets such as new ideas, covering theestablishment of nationwide marketing network,formed its own core competitiveness. TCL advocatecorporate culture is also product

14、ive businessphilosophy, emphasized that todays culture istomorrows economy, the system refined thefamous Chinese brand, building first-classenterprise, create value for customers, creatingopportunities for employees, creating benefits forthe community and the dedication, teamwork,innovation, the cor

15、e of Values.TCL is Chinasoutstanding corporate culture based on traditionalculture, absorbing the essence of the Westernscientific management formed with eclectic ability toAlloy culture and immigrant culture.TCLTCL 集团有限公司简介集团有限公司简介TCL 集团有限公司创办于 1981 年，在短短的 20 年时间里，TCL 从一个名不经传的地方国有企业发展成为一家拥有 100 多亿元

16、总资产，品牌价值 75亿元，员工超过30000 人的大型国有控股企业集团。1999 年 TCL 销售总额达 150 亿元，出口创汇 2.4 亿美元，年增长速度连续 10 年保持在 50%以上。如今的TCL 已横跨家电、通讯、信息、电工四大产业领域，开始从传统的通讯、电子企业向以3C整合为核心、信息产业为主导的互联网接入设备主流供应商和服务商转移，并成为中国最具竞争力的电子三强企业之一。在长期实践中，TCL 集团以超前的观念和行动，主动认识和培育市场，创造了有计划的市场推广、服务营销 和区域市场发展策略等市场拓展新理念，建立了覆盖全国的营销网络，形成了自己的核心竞争力。TCL 倡导企业文化也是生

17、产力的经营理念，强调今日的文化就是明日的经济，系统提炼了 创中国名牌，建一流企业、为顾客创造价值，为员工创造机会，为社会创造效益和敬业、团队、创新的核心价值观。TCL 企业文化是以中国优秀的传统文化为基础，吸收西方科学管理精髓，形成了具有兼收并蓄能力的合金文化和 移民文化。在企业经营中，TCL 坚持经营变革与管理创新，大力推进企业产权制度改革，通过授权经营，落实了企业经营风险责任机制和利益激励机制。TCL 通过采取灵活机动的资本运营机制，先后兼并了香港陆氏彩电项目、河南美乐电视机厂、内蒙古彩虹电视机厂、金科集团和翰林汇软件公司，并与美国 Lotus Pacific 合作，进入了信息网络终端产品

18、和信息服务领域。TCL 投资创办了爱思科微电子集成电路公司，介入了通讯系统设备制造、移动电话和锂离子电池等高科技领域。TCL 已开始进行产业结构调整，将逐步实现由传统家电产品制造商向互联网设备的主流厂商转变。面向 21 世纪， TCL 提出了创世界级中国企业的宏伟蓝图。 为实现这一目标，TCL 将加快海外市场拓展步伐，加大研究开发力度。TCL 提出以一流管理、一流产品、一流服务和一流队伍，向用户提供最好的产品、提供最好的服务、塑造出中国最好的品牌，在家电、通讯、信息和电工四大支柱产业赢得国内同行业的领先优势。我们争取用10 年时间，使TCL 的规模再增长 10 倍，销售额达到 1500 亿元，把 TCL 带入世界企业 500 强行列。