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1、【精品文档】如有侵权，请联系网站删除，仅供学习与交流出口学1wang.精品文档. Report Exporting A4W2 Li Junwei 2011/3/21Contents1.0 Introduction.22.0 The reasons why Zen plastics can obtain the benefit from international market and its objectives to global expansion.23.0 The best international strategic for Zen plastics to enter the int

2、ernational market34.0 The types of analysis and research methods for the company to get a successful export strategy45.0 Conclusion66.0 Bibliography.61.0IntroductionThe Zen plastics are a manufacturer of molded plastic products for both the consumer and trade market. The report will give the informa

3、tion for the Zen advising to make the decision to enter the international market.The report will give the reasons of the international marketing being able to bring the advantages to Zen plastics development and the companys objective to its global expansion. Then, the report also can show that the

4、best international strategic that be elected by Zen company for it to obtain a success of entering the international market. At the last, the report will estimate the type of analysis and research measures asked for the company to ensure the successful implementation of an export strategy. 2.0 The r

5、easons why Zen plastics can obtain the benefit from international market and its objectives to global expansionNowadays, with the rapid development of the Zen plastic, it not only needing obtain the success of the business in the home market, but also it has to look for a new way for growing and com

6、peting to get the sustainable. At the same time, the marketing internationally also can bring a large number of advantages to the Zen company and enlarge the amount of sales. If the Zen plastic enters the foreign market, it is going to gain a lot of choices to increase the share of market and profit

7、. The Zen plastic enters the foreign markets that will be a great choice for the Zen plastic to distribution of the market risk. As is known to all, the market has the possible to break out the crisis of economical, which will bring enormous loss to many companies and altering of the authorities pol

8、ices also can influence the sales of company, but if the Zen plastic can sale its products to many states market, it will lower the risk of change of market itself and the polices. The Zen plastic can get further development and additional the sales if it can enter the foreign market. The new market

9、 will mark new needs, which will increase the amount of the sales. Entering the international market will improve the staffs morale, the reason is that the staff will increase the scenes of belong and pride if the company can enter the global market and marketing internationally, especially the achi

10、evement is realized by the staff, which can improve the efficiency of product and raise the profit.At the same time, entering the oversea market can offer a possible to optimizing prices. Because of the different level of economical and the standard of the life and income, its products could sale wi

11、th higher prices than that in domestic.3.0 The best international strategic for Zen plastics to enter the international market.There are three prescripts for the Zen Company to select to enter the foreign market, Firstly, the Zen plastics can use the method of operating with a foreign based partner.

12、 The way is exporting indirectly by intermediaries. The way asks the company look for an agency as its partner to sell its goods to get the profit. And the company can look for distribute to sell its products. And the company gives some reward to the partner agency and distributes. The advantages of

13、 the way are that there are a lot of partner to select, thus, it can make a best decision to choose a great partner; and the way can help the company gain some experience of exporting; the way can make the company get the new technology and the latest market information.However, the way also exist m

14、any disadvantages that the way need a large number of capital and some exporting experience and the level of control is lower than exporting directly. Secondarily, the company can choose exporting directly, the company can make the qualification to exporting, and the company can make more choice to

15、touch with the government, such as custom. Although, the method has some merits that the way has a high level of control and can bring more benefit the other ways, there are more demerits that the way need much experience of exporting and it asks a large amount of capital and the way require the Zen

16、 plastics undertaking the all risks. Thirdly, the company can choose cooperating with a home partner. If the company options the way there will be two elects that include exporting house and buying offices. The way is ask the company choose a professional agency to exporting in the domestic; the com

17、pany can initiative look for a batter exporting house to cooperate. The exporting house has a lot of merits that the way needs a little capital and exporting experience and the way has a little risk to entering foreign market successfully, hence, the way can successful more easy. And the demerits ar

18、e that the company can not touch the market directly and it can not get the exporting experience.At the same time, buying offices is also a way to cooperate with the home partner; the method is that the companys goods be bought by the buying offices. The buying office buy the goods depend on itself

19、rather than cooperate with the firm. In the term, the company is passive position. The method has the demerits are that the way can decrease the investment of the company to export and the way with a lower risk of the foreign market changing, and saving the time to exporting. However, the way also h

20、as many disadvantages; the disadvantages are that the way is passivity to the company; the company just can get a part of benefit of its goods exporting. The company has not the exporting experience and it should save the capital to invest other subjects, thereby, the company should choose the expor

21、ting office to help it exporting.4.0 The types of analysis and research methods for the company to get a successful export strategyThere are two ways that include the primary research and secondary research for the firm to make a complete market research. In the most of time, a company always choose

22、s the secondary research firstly rather than the primary research. The secondary research is mean that the information already be collected by some organizations for general needs, such as students data, Economic information, medical data, theses information is easy available in published form.The Z

23、en plastic can get some information of foreign market and how to enter the foreign market by secondary research, which means the Zen Company, can gain some information though Ministry of Commerce of the Peoples Republic and the embassy of the interesting countries and the offices of World Trade Orga

24、nization. At the same time, it also can load the websites of these organizations. And the firm can learn some information by the embassy of the Australia in the china. At the same time, the company can get the information by radio, newspaper, television, network and the book of the Australia market.

25、 The disadvantages of the way is that the way lack the pertinence of Zen Company itself and the way can not office some sensitive information of the target market and the method can not give the timely and the great need information to it. The disadvantages are that the way can save the capital to i

26、nvest the other subjects and the way can save more time to learn the some basic information of exporting.The primary secondary is that the information be collected by the company itself though the methods of interview or questionnaire designed for its specific need. The company can dispatch its staf

27、f to the target market making the questionnaire and interview to collection the information about the need and the condition of the market.The merits of the way are that it can show the information of the firm great need to itself and the measure can provide more specialty information to it, at the

28、same time the way also can provide a choice to learn the target market by itself.The demerits of the approach are that the approach needs a larger range of time and it needs more capital and individuals to investment. The Zen Company can analyze the information that from primary researches though th

29、e qualitative research and quantitative research.The qualitative research is that solving the images, the subject and the words, it look for the reason and how of the items by the analysis of understand, the way main collect the video, photo, feedback and notes. It seeks the why rather than how of i

30、ts topic through the analysis of unstructured information, the research can obtain the insight into individuals attitudes, value system and behaviors. It collects the information to business decision-marking, communication and research and the policy formation. The way can give the Zen company usefu

31、l information for the company to science analysis the result of the quantitative research. The quantitative research is used to measure to collect the examples, deals in numbers, logic and the objective to analysis the individuals feel, think and act in a particular prescription. It also can though

32、the way directly and it can keep the way. The Zen plastic can use questionnaires to incorporating main closed questions with set responses. It is used to analyze the result of the primary research and assess t the function and quality of the goods. The company can analysis the needs and the supply w

33、ith the result of the primary research, which can be do by the company to get a successful exporting.The Zen Company can use the method to analysis the information of the primary research, which can help the Zen plastic make a scientific plan to exporting.At the last, the information of the financia

34、l of the Zen plastic will be shown. The Zen plastic financial condition is good. The company selects many industries to investment and now it has the abundance capital to make a successful exporting. The company has a good cost flow and it has sufficient fun to invest the subject of the exporting. 5

35、.0 ConclusionThe report has gave the information of the reasons Zen plastics can get the benefit from international market and its objectives to global expansion, and gave some international strategic for Zen plastics to enter the international market and choose the best strategic to the Zen plastic

36、. At the last, the report shown two types of analysis and research methods for the company to get a successful export strategy, the research way is include primary and secondary research, and analysis the information of primary research by qualitative research and quantitative research. At the last, it also provided financial information of the Zen plastic.6.0 BibliographyExporting A4W234