2021unin5 Advertise lession17-18 lesson.doc

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1、2021unin5 Advertise lession17-18 lessonunin5 Advertise lession17-18 lessonLesson 17教学设计方案Step 1 .PresentationAsk questions like these:Where can you find advertisements? Why do companies advertise? Do you watch advertisements on TV? Which are your favorite advertisements?Put any useful notes and key

2、words that arise out of this discussion on the Bb.Step 2.Dialogue(I.) Listening (Say to the class, “Now, we are going to listen to a discussion about an advertisement. It is a little bit long, so Ill play the tape twice with only two questions.”)Questions: 1. What is the advertisement for?A. a camer

3、a B. a computer C. a typewriter (Key: B)2. What will the ad be like?A. humorous B. serious C.exciting (Key: A)(II.) Reading1. Ask the students to read the dialogue again, checking the answers. Then ask: “What suggestion seems to be the final decision?”(Key: Bobs suggestion: Put comments of the custo

4、mers at the top of the ad in big print and ping in some humor.2. Say to the students, “In this dialogue we should learn how to express opinions: agreement or disagreement. Read the dialogue quickly again and Im sure you can find several such expressions.”( The students are sure to find these express

5、ions. The teacher should praise them, encourage them to think of more and put the expressions down on the Bb. Also, the teacher should remind the students which are indirect and polite ways and which are direct.Agreement:1. I think it would be a good idea to do2. I agree with3. Thats true/ right.4.

6、Good idea!/ Thats great!/ Why not!/ Exactly!Disagreement:1. Im afraid I cant agree with you.2. Sorry, I dont think so.3. Do you (really ) think so?/ Do you think?4. I dont agree (with ).5. I dont think you are right.Step3.Fill in blanks.1.Do you think managers want to read what users think about a n

7、ew piece of office equipment.2.Thats a good way of giving information,but its not a good way of persuading people. For one thing, its boring, and people arent going to read an ad that looks boring.For another thing,one computer looks very like another.People arent going to remember the name of the p

8、roduct.3.So what exactly are you suggesting?4.Then we can put their comments at the top of te advertisement in big print.We can ping in some humour too. People enjoy reading humorous ads. Ill ask the company for a list of recent customers. Step4.languag points:1.I think it would be a good idea to ha

9、ve comments from secretaries and typists who are already using it 我想听听用过它的秘书打字员的评论是个好主意。(1)句中的 have comment from表达“听取的意见评价”，相当于listen to the viewsopinions of，from 接人，表听取别人的意见。egYoud better have comments from your teachers and classmates你最好听听你的老师和同学们的意见。(2) 这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不

10、表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气e.g - Im afraid Im putting on weight我恐怕发胖了.-I think it would be a good idea to keep on doing morning exercises.我认为坚持锻炼是个好主意。 ment可用作动词，表达“批评，评论”之意。 comment onuponabout 对作出评论，eg The critics commented favorably on his new book.评论家们对于他的新书给予好评。另外, 对别人的提

11、问、询问不想回答、不愿回答时，通常用 No comment（无可奉告）2. We can ping in some humor too.我们还可以插进一点幽默的话。这句中的 ping in意为“介绍，引进，还进”，相当于 introduce。ping in 带可表达“搬进，收获，挣得，逮捕”之意, in为副词。egBring in the washing ; it looks like rain.把洗好的衣服收进来，好像要下雨了。He pings in an extra hundred dollars a month from his new job他的新工作使他每个月多赚100美元。The

12、farmers are pinging in apples.农民正在收苹果。3.advertise:to make sth known to the public.(v.)advertising(n): the business which concerns itself with making known to the public.Advertisement(n)=ad: a notice for something for sale.We should advertise for someone to look after the garden.Step 5. SB Page 25 Pa

13、rt 2 PracticeThe aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency. Go through the questions with the students. And then ask them to do group work. When the students are working together, the teacher should go up and down among the students

14、 and give them any possible help. Make sure each student has a chance to show his/ her opinions.Step6 Workbook Wb Lesson 17, Exx 1 and 2Ss have to revise the dialogue in Lesson 17 before they do Ex.1. Allow them a few minutes to go through the passage and fill in the blanks with the proper words. Th

15、en call out some of them to read aloud the passage and correct the mistakes if there are any.Ex. 2 can either be done at the end of the class or as a follow-up of SB page 25, Part 2.Homework:1. Finish off the Wb exercises. 2. make up a similar dialogue to show ones opinion. Lesson 18教学设计方案Step 1 Rev

16、ision1. Check the exercises in Wb. 2. Check the new dialogue.Step 2 Presentation Say to the students: “Actually we are familiar with the Chinese word “广告（advertisement）“. It seems that they are around us everywhere. Now, read the passage and then answer the following questions in pairs. “ Read aloud

17、 the questions at the top of the passage. Allow the students enough time to read the text and find the answers. Put them in pairs to discuss their answers, then collect the answers from the class. (1. It makes a product cheaper. 2. Five.)Step3. ReadingI. Reading comprehension 1. The author thinks that advertisements _.A. are wel123下一页 第 6 页 共 6 页