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1、Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor;Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolorCONTENTS01Whats the mass media?02Print media03Audio media04Social mediaPART ONEWhat media do you know?01Whats the mass
2、media?Doyouknowwhattheancientmeansofconveyinginformationwere?ThebeaconfireflarestheprincesFlyingpigeonpassbookPostThemarathonPART ONEPART ONEMass mediaMass media is a medium between professional communicators and the public in the process of information dissemination. Mass media refers to machinery
3、and disseminating organizations, groups and their publications, film, television and radio programs that reproduce and transmit information. It is a media that broadcasts to a large audience, and it is also the tertiary industry, knowledge industry and information industry.PART ONEPART ONEThe classi
4、fication of mass mediaMass media fall into two main categories: print and electronic. These two kinds of media have their own characteristics.PART ONEPART ONEPrint media Print media include newspapers, magazines, periodicals, commodity brochures, matchboxes, wrapping paper and other printed publicat
5、ions.Electronic media Electronic media include television, radio, radio, electric billboards, telephone and other electronic forms of media.ClassificationPART ONEPART ONEMass mediaIn order of occurrence: 1. Newspapers and periodicals shall be the first media; 2. Broadcasting shall be a secondary med
6、ium;3. Television should be the third medium; 4. The Internet should be called the fourth media;5. Mobile networks should be the fifth medium.PART TWO02Print mediaPART TWOPART TWOPrint mediaPrint media mainly include newspapers and magazines. Newspapers have a large circulation, so they are the most
7、 popular printing mass media and favored by enterprises. A newspaper is a print publication regularly distributed to the public with news and current affairs reviews. It is an important carrier of mass communication and has the function of reflecting and guiding public opinion.Therefore, newspapers
8、have many advantages.PART TWOPART TWOAdvantages of print mediaFirst, the information is more detailed. Compared with television, the information contained in newspapers is more in-depth and detailed, detailed and comprehensive, and readers can get more systematic information.PART TWOPART TWOSecond,
9、information is optional. The pace of modern life is fast, the time is tight, although the newspaper carries a large amount of information, but the reader can according to their own needs and hobbies, in the numerous information to choose their own interest to read, and do not have to watch TV and li
10、sten to the radio, no matter like or not, must go to watch or listen to.PART TWOPART TWOThird, the information has retention. Encounter good commodity information, readers can keep it for a long time, in order to use. Although radio and television sound in the ear, vivid pictures, but fleeting, it i
11、s difficult to retain in memory for a long time. PART TWOPART TWOFourth, information is cheap. Newspaper price is relatively low, do not need to put a lot of money, the masses can accept. Electronic equipment is expensive and requires special reception equipment, and computers require certain operat
12、ing skills.PART THREEAudio media03Donecluctusnibhsitametsemvulputatevenenatis;Donecluctusnibhsitametsemvulputatevenenatis;Attheendof1895,theLumierebrothersinventedthefilmprojectionmachineDonecluctusnibhsitametsemvulputatevenenatis;Donecluctusnibhsitametsemvulputatevenenatis;BritishBaird,theinventoro
13、fmechanicalscanningtelevision,knownasthefatheroftelevisionDonecluctusnibhsitametsemvulputatevenenatis;Donecluctusnibhsitametsemvulputatevenenatis;In1886,HarveyWilkertes,arealestateagent,boughtaplotoflandinthesuburbsofLosAngeles,wherehiswifeplantedalargeshipmentofHollyfromScotland,andgotthenameHollyw
14、oodDonecluctusnibhsitametsemvulputatevenenatis;Chinasfirstsilentfilm,DingjunMountainDonecluctusnibhsitametsemvulputatevenenatis;Donecluctusnibhsitametsemvulputatevenenatis;Inthe1980sand1990s,HongKongfilmswerepopularacrossthemainlandDonecluctusnibhsitametsemvulputatevenenatis;Donecluctusnibhsitametsemvulputatevenenatis;AfterChinasreformandopeningup,filmandTELEVISIONbegantodevelopcontinuouslyPART FOURSocial media04TheInternetwasborninthe1960sInthe1990s,computersbecamepopularinChinaThenlaptopsbegantoappearTheeraof5GInternetsmartphoneshasarrived .Thank You.