BEC中级口试题目及标准答案归纳 .docx

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1、精品名师归纳总结1. The first impressionis vital.We shouldbe neatly dressed to leave a good impression on the audience.2. If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork mutual trust, full co-operation1. Wha

2、t is important when managing a project. Encouraging team workKeeping to scheduleSelection of the team membersFirstly, encouraging teamwork is very important when managing a project.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definite

3、ly improve the quality and efficiency of the work.Secondly,keepingtoscheduleisalsoimportant.Timeisalwaysof essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participa

4、nts should be also taken intoconsideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams.Variety of experience Personal qualities AttitudeFirstly,varietyofexperienceisveryimportantto

5、ateammember, because you never knowwhat kind of problems might suddenly come up toyou. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of t

6、he team work is mutual trust and friendly atmosphere, which requires team members to be patient,modest and to have good interpersonal skills.Whats more,attitudeshouldbe alsotakeninto account.As theold可编辑资料 - - - 欢迎下载精品名师归纳总结saying goes“ Attitude is everything failure of the teamwork.Recruiting & Sel

7、ectingIt has ”a d. irect impact on the success or可编辑资料 - - - 欢迎下载精品名师归纳总结What is important when selecting staff for promotion. selecting new applicants for candidatesWork- related qualities专业素养 Personal qualities 人品Current performance ExperienceFirstly,whenaimingforpromotion,work-relatedqualitiesare

8、可编辑资料 - - - 欢迎下载精品名师归纳总结important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibilityand so on,since these can help to establish personal credibility and integ

9、rity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staffs ability,such as communication skills, sales experiences and so on.What is important when aiming to retain good staff. What is important

10、when aiming to reduce staff turnover. What is important when motivating staff.Pleasing work environmentCareer opportunity/development/structure123 Flexible working hoursFinancial benefits123TrainingFirstly, creating a pleasingworkplace is very important when aim to retaingood staff. A pleasing workp

11、lace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employerif career opportunitiesare presented.Careerplans for those who what to upwar

12、d in the company undoubtedly improve morale and boost engagement.Thiscanleadtosomemotivationalvaluesandenhance employees fulfillment.On top of that, flexible working hours should be also taken into account. Itallows the staff a certain degree of freedom, which is essential for the balance of life an

13、d work.Financialbenefits are alsoimportant.Staff want some sort ofrecognitionforthejobthattheydo.Correctfinancialbenefitsplanwill arousetheir enthusiasm. Otherwise, they would feel being ignored neglect/overlook.Besides, training cannot be neglected, since training can keep their skills current and

14、up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects.Reading business articles Learning a foreign language TrainingFirstly, reading business articles is very important when trying to improve careerprospects.Thisis a goodway fory

15、ou to keepup with the latest development in related field which may give you a clue of what to do next.Secondly, learninga foreign languageis also important.For instance if you are good at speaking English ,that would add weight to the improvementof careerprospectssincethe globalizationeconomyandthe

16、 wide-spread可编辑资料 - - - 欢迎下载精品名师归纳总结internationalcorporationall needsthe bridgeof a commonlanguage,and English is one of the most widely used languages.Thirdly,trainingis anotherfactorto consider.By doingso , youget access to a range of skills to meet different sorts of needs from different jobs.Con

17、ference and PresentationWhat is important when organizing a conference.Presention Conference speakersVenue/Location Topics covered Facilities needed AudiencePracticing beforehandFirstly, I think conference speakers are a very important factor to consider.If they are well-known people knowing a lot a

18、bout a particular field ,or comefrombig multinationals,theconference/presentationwill belikelyto be informative and you may benefit a lot from it.A good presenter knows what his audience want and is able to demonstratespeak in a clear, accurate and honest way to grab their attention and to raise the

19、ir interest.Secondly, location is also important. If the conference is held in a placewith beautiful surroundings, more people will go and its good for you to do some useful networking. Help you free from nervousnessOn top of that, topics covered should be taken into account.To ensureall the audienc

20、e can really benefit from the conference, what the speakers talk about ought to be somethingthat the participants are interested in and relatesto their workTo ensurethe success of the presentation,somefacilitiesare needed, such as OHP , microphone and PowerPoint that work. They can help to make deta

21、ils more clearly expressedand the presentationmore impressiveto the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who isthe target audience and then accordingto the result, send out the

22、invitation letters to the right people before the presentation.What do you think is important when planning a career.Qualifications Future trends InterestFirstly, its important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which ar

23、e essentialto the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.可编辑资料 - - - 欢迎下载精品名师归纳总结Secondly, it s also important to consider future trends. Following future trendswill keepyou up with the times and b

24、ringyou more chances.Persuinga career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest willbring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging 包装3、Setting prices

25、What is important when dealing with competition.Pricing polices Advertising strategies QualityWhat is important when aiming to reach new markets.Market research /Target market the first step before the company gets into the market. PricingAdvertisingFirstly, market research is important when aiming

26、to reach new markets.By carrying out market research, a company can get such information as whether ther es a market for a new product, and what are customers needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that,pricing should be a

27、lso taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality,you might soon find yourself in an unfavorable situation.The fundamental task for a company is to make its product

28、s and itself know to the public. There are several ways to achieve this, advertising is the most important one.What is important when advertising a new product.Cost MediaTarget consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of trainin

29、g at all. The costs of advertisement should be calculated carefully and reasonably.The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products co

30、mparing to their rivals and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For可编辑资料 - - - 欢迎下载精品名师归纳总结instance,bill board will likely be an importantelement for the target market that has a limited number of potentia

31、l customers, while TV comerWhat is important when setting prices for new products.Cost DemandCompetitioncompetitorspricesThe first thing we must take into account is costs when setting prices for new products.Prices should cover the costs,such as insurance, raw materials, rent and equipment. Otherwi

32、se, the company will make a loss.Secondly, demandis also important.Consumerdemandfor the product clearly affects the price that can be charged. When demand is strong, we canset high prices, when demand is weak, we can set low prices.Besides,competitionshould be taken into account.If you fixed the pr

33、ice higher than your rivalswithout higher quality of service, you might soon find yourself in an unfavorable situation.The company is supposed to consider the prices set by its competitors.Last but not least, if a company wants its new products to be competitive, it must take competition into consid

34、eration. It must set the prices equal to or lower than its competition.What do you think is the basic objective underlying all promotion.I thinkits to provide information.Companieswantto tell customers about themselves as well as what products are available, where they can be purchased, and for what

35、 prices.What do you think are the promotional alternatives.They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户Do you think it s necessary for a company to establish a good long-term relationship with its clients.Yes. A good long-term business rela

36、tionship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and RelocationWhat is important when relocation a business.What is important when choosing retail premises to rent.Local workforce available Location of

37、site transportation Length of contractDemand for products or services Labor costsCompetition可编辑资料 - - - 欢迎下载精品名师归纳总结Firstly,Secondly, location of site is very important. You need to consider whether its convenient and easy for raw material supply and transporting out the products, whether it s easy

38、to get access to the electricity, water, gas and other supporting energy, whether its convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such a

39、s, assignment, service charges.Competition is another factor to consider. You shouldn t locate in a placewhere there are already a lot of firms. Competition will severely affect a company s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair.参加展销会需考虑哪些要点Quality of display Sta

40、ff selectedFirstly, when exhibiting at trade fair, quality of display is very important.The quality of the display will affect the public image of the company.Therefore you should make sure that whatyou display should be of high quality and show the best of your products.Secondly, it is also importa

41、nt to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete succ

42、ess.What is important when planning the layout of a stand at trade fair.展销会展位布置需考虑哪些要点？Attractiveness Security of exhibits Space arrangementFirstly, attractiveness is very important when planning the stand layout.In order to get more people to visit your stand,it should be designed in a creative way

43、 to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangemen

44、t should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.EntertainingClients （ organiseoutdoor activities户外活动、商务活动）Arrange a meetingtravelling and accommodation arrangement,可编辑资料 - - - 欢迎下载精品名师归纳总结information

45、 ,travelling give presentationHow important is it for a company to have regular meetings.Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of thecompanyVideo conferencingTrainingseminar/programme for new st

46、affstudents/appraisalmeasure/evaluate1. offer a training on sth. for sb. Its certainly a good chance to improve-Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2. focuson issues/topicslike XXXX,whichareimport

47、antwhenholdingatraining programme3.I am with you here./You bet./Icouldn atgree with you more. This aims to -Besides that,-Its a very good idea.So that leads to the next item-谈论如何做，以及这种做法的意义。Have we covered everything. Oh,one more point 。-Let s look forward to the training.What is important when organizing an in-house training course. course contentsparticipants selected planning carefullyFirstly, course contents are very important when o